Civil Disobedience Essay - 1372 Words

When should civil disobedience be condoned? Should it be condoned? Civil disobedience is defined as the refusal to obey government laws, in an effort to bring upon a change in governmental policy or legislation. Civil disobedience is not an effort to dissolve the American government, because without government our society would result in chaos. Sometimes, when there is an unjust law and the government wont take the initiative to fix it, the public must act as civil disobedients to bring awareness and fix the unjust law. An unjust law is that which is not moral and does not respect the god-given rights which are entitled to every person. A law which allows freedom for some but not for others, on the basis of sex, sexual†¦show more content†¦He boldly states that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness ( Jefferson 524). Though Jefferson and the foun ding forefathers meant to fight for the rights of white property owning men their goal for equality was admiral. Thomas states that all men are created equal because all people are descendents of their Creator, of God. He states we are all sons of God and therefore we are entitled to equal treatment and rights. We are entitled to live with freedom, and the right to pursue happiness. These are our rights given to us from birth; these are our god-given rights. We would be setting the clock backwards to all the hard work our founding fathers and ancestors have strived and fought for if we dont fight for equal treatment and services for all, even if this means breaking unjust legal laws. In times where all people are not given equality, civil disobedience must take place; we must continue to work for the admiral goal which our forefathers fought for. Civil disobedience has sometimes been characterized as an attack on our democratic government, however this notion does not hold true. Lewis Van Dusen wrote Civil Disobedience: Destroyer of Democracy, in which he declares that civil disobedience...whatever the rationalization, is still an assault on our democratic society, an affront to our legal order (Van Dusen). Van DusenShow MoreRelatedcivil disobedience2309 Words   |  10 Pagesï » ¿IS CIVIL DISOBEDIENCE JUSTIFIED? â€Å"The death of democracy is not likely to be an assassination from ambush. It will be a slow extinction from apathy, indifference, and undernourishment. 1 â€Å"Never doubt that a small group of thoughtful, committed individuals can change the world. Indeed, it s the only thing that ever has.2 History has shown us through the likes of Mahatma Gandhi, Martin Luther King Jr. who went against the greater power of their time to fight for injustice. These few respectableRead MoreLessons in Civil Disobedience828 Words   |  4 Pagesto its effectiveness, individualism, and past history of the world that has made immense progress. It is important to notice that if civil disobedience was not effective, then it would not be continually used to disobey the law. In The Role of Civil Disobedience in Democracy† by Kayla Starr, she explains why we have the right to participate in civil disobedience. â€Å"The U.S. Bill of Rights asserts that the authority of a government is derived from the consent of the governed, and whenever any formRead MoreEssay on Civil Disobedience1397 Words   |  6 Pageshistory, human beings have participated in acts of civil disobedience. However, in the last two centuries the belief and practice of it has been in full swing and has even brought on major historical events, especially concerning equal rights and just laws. Three major firm believers and activists in civil disobedience were Henry David Thoreau, Martin Luther King Jr., and Gandhi. All three of these men participated in acts of civil disobedience but each in his own way and for different reasonsRead MoreCivil Dis obedience Or Obedience?885 Words   |  4 PagesLaKyia Scott Professor Nelson English 1302 09 February 2015 Civil Disobedience or Obedience INTRODUCTION Civil disobedience is defined as the â€Å"refusal to obey civil laws in an effort to induce change in government policy or legislation, characterized by nonviolent means†; theories on this topic have been debated for centuries. (American Heritage Dictionary 3rd Edition pg161) Henry David Thoreau was well known for his refusal to participate in the political systems or activities of his era,Read MoreCivil Disobedience, By Thoreau870 Words   |  4 PagesCivil disobedience is the refusal to obey civil laws in an effort to induce change in governmental policy or legislation. Thoreau s infamous ideas on Civil Disobedience, written in 1849, have been monumental in the fight for change. It has helped influence change anywhere from the 1940s fight against Danish resistance, to the 1950s and McCarthyism. Thoreau s words have helped lead the way to freedom. It has made the people of the world think about how they are being governed and how theyRead MoreCivil Disobedience in Ameri ca1044 Words   |  4 Pagesobedient includes: religious beliefs, background, and work ethics. Civil disobedience played a large role in America. Creating protests, riots, and sit-ins, America had many examples of disobedience. In America, we value our rights as citizens and individuals. We have the right to protest as stated in the first amendment of the United States Constitution, which is called Freedom of Speech. According to the Webster Dictionary, civil disobedience is said to be â€Å"the refusal to obey government demands or commandsRead MoreEssay on Civil Disobedience738 Words   |  3 PagesCivil Disobedience Henry Thoreau wrote an essay about it in the 19th century. Martin Luther King, Jr. preached it in the South. Mahatma Gandhi encouraged it in India. Nelson Mandela went to jail for promoting it. The Bible says that Paul, Daniel, Shadrach, Meshach, and Abednego were all guilty of it. According wikipedia.org, civil disobedience encompasses the active refusal to obey certain laws, demands and commands of a government or of an occupying power without resorting to physical violenceRead MoreThoreau On Civil Disobedience1458 Words   |  6 PagesKonstantin Keller Anne Portman Philosophy 2010 4 December 2015 Thoreau on Civil Disobedience In Civil Disobedience, Henry Thoreau asserts that one should prioritize one’s conscience over the dictates of law. Thoreau begins his essay by arguing that government is rarely useful and that its power comes merely from the fact that the government is the strongest group, rather than because they hold the most correct viewpoint. He believes that people are obligated to do what they think is right and toRead MoreEssay on Civil Disobedience1532 Words   |  7 PagesAbstract Civil disobedience is the term assigned to actions taken by individuals to sway public opinion about laws that individuals deem unfair or unjust. Actions taken are usually nonviolent, and can include sit-ins, mass demonstrations, picket lines, and marches. Citizens are acting on their consciences, demonstrating highly advanced moral reasoning skills. Generally, these advanced skills fall into Kohlberg’s Six Stages of Moral Development, Stage Five and Six in particular. Characteristics ofRead MoreCivil Disobedience And The Apartheid1428 Words   |  6 Pages Throughout history, civil disobedience has been used to bring about change across a wide variety of civil rights issues. In India, Mahatma Gandhi used civil disobedience to nonviolently protest against the British Raj and, after a thirty-year struggle, earn independence both for himself and his people. In the United States, Reverend Martin Luther King Jr. employed civil disobedience to overcome both the Jim Crow laws that had oppressed the African-American minority and the systemic racism that was

A Brand Community From Subcultures Of Consumption Like...

4. Mainstream ideology distinguishes a brand community from subcultures of consumption like Harley Davidson motorcycle enthusiasts (Schouten and McAlexander, 1995). There is distinction between Harley Davidson supporters which unites because of brand with cruiser fans or even bike packs like the Hell s Angels that are basically subcultures in which the Harley Davidson bike is metonymic as opposed to conclusive. 5. Individuals demonstrates to mindfulness additionally a familiarity with their group s relationship to business movement, in which individuals can acknowledge the way that their enrollment could be clarified as an indication of shallowness, obsession, or realism. This is not altogether different to aficionados of writing, music, and films, whose intrigues may be also saw starting little esteem. 6. The dedication to a brand as the pre-prominent premise for affiliation, is the main trademark that recognizes a brand group from different sorts of group. Brand groups base on a brand, which is essentially a typical antique, it can be phonetic marker (i.e. the brand name), a visual marker (i.e. a logo), or a style (i.e. the item plan). As multivocal images (Turner, 1967), brands turn into an aggregate asset and vault of which means and a referent of their personality (Cohen,1985: 118). This work has drawn a clearer picture of brand communities and has shed light on the attraction of these communities, not only for consumers, but for marketersShow MoreRelatedBrand Community : A Community Of Brand Followers And Customers1573 Words   |  7 PagesBrand community is considered to be a community of brand followers and customers, fastened together by similar behavioural attachment towards the brand. As drastic innovation on the leading platforms reduces down, marketers become progressively limited in their influence, brands are requiring to move laterally to lodge their customer-centred needs. Brands are considering onlookers connected by the synchronization of their brand interest, rather than the unity of their social real world connectionsRead MoreHarley Davidson Case Study2204 Words   |  9 PagesHarley Davidson Motor Company was founded by William Harley and Arthur, Walter and William Davidson. It is the producer and manufacturer of iconic and unique motorbikes, which are desired by millions of people around the globe. It is the most recognized company in motorcycle industry, creator of culture, lifestyle and tradition. It is one of few businesses which have gained the admiration and respect of consumers and competitors. History of Harley Davidson Motor Company started in 1901, when WilliamRead MoreMarketing Analysis : Brand Community1487 Words   |  6 Pagesof people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity of brand community. EthnographyRead MoreMarketing Analysis : Brand Community1488 Words   |  6 Pagesof people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity of brand community. EthnographyRead MoreMarketing Strategy Of A Brand Community1800 Words   |  8 Pagesconsumer society , the marketers in industries from packaged goods to industrial equipment are busy trying to build communities around their own brands.Brand community is a marketing strategy which serves a brand. Brand community is the term social scientists use to describe likeminded consumers who identify with a particular brand and share significant traits. HarleyDavidson’s turnaround success was the strategic decision to become the one motorcycle company that truly represented the BrotherhoodRead MoreRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 PagesLoyalty Relationships 18 Analyzing Consumer Markets 21 Analyzing Business Markets 25 Identifying Market Segments and targets 28 PART 4 Building Strong Brands 31 Creating Brand Equity 31 Crafting the Brand Positioning 34 Competitive Dynamics 36 PART 5 Shaping the Market Offerings 39 Setting Product Strategy 39 Designing and Managing Services 41 Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesmanner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesthe publisher Permissions may be sought directly from Elsevier’s Science Technology Rights Department in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333, e-mail: permissions@elsevier.co.uk. You may also complete your request on-line via the Elsevier homepage (www.elsevier.com), by selecting ‘Customer Support’ and then ‘Obtaining Permissions’ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing

Case Study Of The Jaipur Rail Project Environmental Sciences Essay Free Essays

An efficient system of determination devising for sustainable socioeconomic development, with an effectual environmental direction of the beginnings of environmental impact and effects of such impacts, need to be put in topographic point in order to implement the authorities policy of environmental protection and safety at the regional degree. Sustainable development is the consequence of carefully incorporating environmental, economic and societal demands in the policy degree to accomplish both an increased criterion of life in the short term, and a net addition or equilibrium among human, natural and economic resources to back up future coevalss. This EIA survey is to set up present environmental conditions along the proposed Jaipur Metro Corridors: Predict the impacts on relevant environmental properties due to the building and operation of the proposed undertaking and urge equal extenuation steps to minimise / cut down inauspicious impacts. We will write a custom essay sample on Case Study Of The Jaipur Rail Project Environmental Sciences Essay or any similar topic only for you Order Now The information presented in this subdivision is drawn from assorted beginnings such as studies, field studies and environment monitoring. Majority of informations on H2O quality, flora, air and noise quality was collected during field surveies in November 2009 to Feb. 2010. Furthermore, operational guidelines, monitoring, and station closing steps were suggested. The process followed and recommendations made by this survey may function as counsel for contrivers and determination shapers to carry on EIA for landfills under similar conditions. Cardinal words: EIA ( Environmental Impact Assessment ) , EPA ( Environmental Protection Act ) EPR ( Environmental Protection Regulation ) , EIS ( Environmental Impact Statement ) , EIA system and procedure. Introduction The chief purpose of the EIA survey is to set up present environmental conditions along the proposed jaipur tube corridors ; predict the impacts on relevant environmental properties due to the building and operation of the proposed undertaking and urge equal extenuation steps to minimize/reduce inauspicious impacts. The different constituents of environment in which alterations are likely to happen include H2O, land, air, ecology, noise, socio-economic issues, etc. The aims of the Environmental Impact Assessment ( EIA ) survey for the proposed Undertaking are to the elements of the environment probably to be affected by the proposed developments ; to set up the baseline environmental and societal scenario of the undertaking country ; to place and quantify emanation beginnings and find the significance of impacts on sensitive receptors, to foretell and measure environmental and societal impacts expected during the building and operation stages of the undertaking, to measure the sentiment of the populace as observed in the public hearing, including the suggestions given by the populace and the response of the undertaking governments, to develop extenuation steps so as to minimise pollution, environmental perturbation and nuisance during building and operations of the development, to plan and stipulate the monitoring demands necessary to guarantee the execution and the effectivity of the extenuation steps suggested and to work out the cost of envi ronmental extenuation and monitoring demands. The environment impact appraisal is normally carried out in eight stairss ; each of which has an equal importance in finding the overall public presentation of the undertaking. Location and Physical geography Jaipur popularly known as the Pink City, is the capital of Rajasthan. Jaipur is located at 26A °55aˆ?N 75A °49aˆ?Ei »? / i »?26.55A °N 75.52A °Ei »? / . It has an mean lift of 431A metres ( 1417A foot ) . The meteoric status prevailing at the undertaking path during the survey twelvemonth is given below in Table 1.All the monitoring station are selected with in 500 m from the path. Table 1: Meteorologic Data ( IMD ) Parameters Maximum Minimum Average Temperature 45.4EsC 5.0EsC 30EsC Relative Humidity 61 % 17 % 50.66 % Wind Speed 28 kmph 0 kmph 14.9 kmph Wind Direction Predominant air current way are NW and NE Rain – – 613.6 millimeter Beginning: IMD, Jaipur Fig.1. Proposed corridor Fig.2. Methodology of EIA Fig.3 Satellite map demoing monitoring station. Methodology: – The different constituents of environment in which alterations are likely to happen include H2O, land, air, ecology, noise, socio-economic issues, etc, hence all these parametric quantity are analyzed: – Land H2O and dirt analysis: – The groundwater and dirt quality in the survey country is reported to be good. However, laboratory analyses were done for a limited figure of samples, the inside informations of which are provided in Tables and 3 Air quality: – Degrees of SPM, RSPM are on the higher side for the sensitive countries. However SPM in Ajmeri gate is highest National Ambient Air Quality Standards. This is because of the highest traffic in the country. In the other countries besides the SPM are higher due to heavy traffic. Chand Pole is the busy country where one can see assorted residential and commercial land usage. Degrees of SO2 and NOX are good within the prescribed bounds of NAAQS at all receptors. Noise degree: – It can be observed that the noise degrees are good within the criterions. The twenty-four hours noise degree was found to be highest at Chand Pole Gate, which is one of the busiest intersections of the metropolis. Environmental Management Plan Based on the environmental baseline conditions, planned undertaking activities and its impact assessed, the set of steps to be taken during execution and operation to avoid, countervail inauspicious environmental impacts or to cut down them to acceptable degrees, together with the action which needs to be taken to be implemented are given in this subdivision. Conclusions A ; Recommendations Based on undertaking specifics and bing environmental conditions possible impacts have been identified that are likely to ensue from the proposed undertaking and where possible these have been quantified in table 4. Harmonizing to study, about 1158 trees are likely to be lost due to the undertaking along the alliance. Ten times the figure of trees is proposed to be planted. Hence a 9000 workss are required to be planted in the undertaking country at a entire cost of Rs. 13 hundred thousand. It is presumed that authorities land will be provided for afforestation ; hence no land cost will be involved. The recommended works species for afforestation include Khejari, Castor, Roida ( sheesham ) , Khair, Kair, Harsingar, lemon, pepal, ber, babool, neem, sirus, ..gulmohar, arjun, papri, bottle brash, amla etc The public wellness installations such as H2O supply sanitation and lavatories are much needed at undertaking location. Water should be treated before usage upto WHO criterions. Properly designed rain H2O reaping systems will be installed at all Stationss to conserve H2O. There will be an addition in noise degree in ambient air due to building and operation of metro rail. The addition in degrees is fringy ; therefore local population will non be adversely affected. However, the exposure of workers to high noise degrees particularly near engine, blowhole shaft, etc. necessitate to be minimized. This can be achieved by occupation rotary motion, mechanization, protective devices, noise barriers, and soundproof compartments, control suites, etc. The workers employed in high noise degree country could be employed in low noise degree countries. Automation of equipment and machineries, wherever possible should be done to avoid uninterrupted exposure of workers to resound. At work topographi c points, where mechanization of machineries is non possible, the workers exposed to resound should be provided with protective devices. Particular acoustic enclosures should be provided for single noise bring forthing equipments, wherever possible. Vibration emanates from rail-wheel interaction and the same can be reduced by minimising surface abnormalities of wheel and rail, bettering path geometry, supplying elastic fasteners, and separation of rail place assembly from the concrete pedestal with interpolation of resilient and daze absorbing tablet. How to cite Case Study Of The Jaipur Rail Project Environmental Sciences Essay, Free Case study samples

The Quiet American free essay sample

Graham Greene’s novel, The Quiet American, ended on a high note as Pyle’s life was sacrificed to save hundreds of Vietnamese innocents and Fowler and Phuong were reunited as a couple. Alden Pyle was presumed to be an innocent, young American, until the truth surfaced that he was working with General The and the third force. Pyle is a naive idealist, who is too blind to see that he is imposing his third party idea on a group that is only power hungry. He was sent by America to fix problems that they knew nothing about. When a planted bomb explodes in the town square, killing many innocent bystanders, Pyle is unaffected and merely calls the dead bystanders â€Å"war casualties†. At the end of this novel, Fowler proves to have a conscience when he finally chooses sides in order to stop the terroristic killings of the third force. He is angered by Pyle’s reaction and makes the intelligent decision to have Pyle killed. We will write a custom essay sample on The Quiet American or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He knows that with Pyle leading the third force, he will cause much more destruction to a country and its people that he has grown close to over the past few years. Pyle’s inexperience and ignorant attempts to establish a Vietnamese national democracy caused much havoc through out Vietnam. This book shows the negative side of what usually happens when one country gets involved in another country’s war. Pyle’s death was a positive ending to this book, not only for the sake of Vietnam, but also for Fowler’s relationship with Phuong. Phuong faithfully returns to Fowler’s side after hearing of Pyle’s death. Phuong and Fowler are better off together than Phuong and Pyle. Neither Phuong nor Fowler are looking for love, they each have their own agendas. Pyle, on the other hand, was madly in love with Phuong, who would never be able to grasp what true love really was. She was simply looking for security and protection. Pyle would have ended up marrying someone, who, quite possibly, did not love him in return. Pyle’s death was a happy ending to the book The Quiet American because he had caused nothing but chaos since he moved to Saigon, first by stealing Phuong from Fowler, and then by initiating a terroristic third party.

Georgia free essay sample

When I was four, I lived in Georgia. I had two dogs named Casey and Alex. They were both golden retrievers. Alex was really a hyper dog, and Casey was kind of a mellow dog. We lived on a lake in Georgia that had a private golf course around it. Alex would take the golfers golf balls of the course and run to my dad. The golfers would yell at my dad your dog took my ball. In the neighborhood where I lived there was alot of construction. Alex liked to go to the work sites and take the workers lunches. Alex Knew that my dad did not want him on the furniture. So when my dad was watching him, he would put one paw on the sofa and look at my dad. Other times when my dad was not watching, Alex would get up on the couch. When my dad walked into the living room, my dad would tell him to get off the couch, and Alex would just sit there and look at him. We will write a custom essay sample on Georgia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

How to Conjugate Traverser (to Cross) in French

How to Conjugate Traverser (to Cross) in French The French verb  traverser  means to cross, as in to traverse something. That makes it a little easier to remember, though youll also need to know how to conjugate the verb. A short lesson will introduce you to the basic conjugations so you can use it in French to say things like I crossed or were crossing. The Basic Conjugations of  Traverser French students who have studied other verbs will recognize the conjugation patterns used for traverser. Thats because this is a regular -er verb, meaning it follows the most common pattern found in the French language. If you have studied words like penser (to think) or porter (to carry), the infinitive endings used here will look familiar. The most common conjugations are the imperative mood for the present, future, and imperfect past tenses. Using the chart, locate the correct conjugation by matching the subject pronoun with the appropriate tense for the subject. This will tell you which ending is added to the verb stem of  travers-. For example, I am crossing is  je traverse  and we crossed is  nous traversions Present Future Imperfect je traverse traverserai traversais tu traverses traverseras traversais il traverse traversera traversait nous traversons traverserons traversions vous traversez traverserez traversiez ils traversent traverseront traversaient The Present Participle of Traverser Adding an -ant ending to the stem of traverser gives you the present participle of traversant. Traverser  in the Compound Past Tense The  passà © composà ©Ã‚  is a compound past tense that is often used in French and you might find it easier than the imperfect. Thats because you only need to conjugate the  auxiliary verb  avoir  into the present tense to match the subject, then attach the  past participle  traversà ©. The construction is rather easy. For example, I crossed is  jai traversà ©Ã‚  and we crossed is  nous avons traversà ©. Even though  avoir  is in the present tense, the past participle takes over the job of explaining that the action has already taken place. More Simple Conjugations of  Traverser There are a number of other conjugations of  traverser  and each has a different purpose, but were going to stick with the essentials for this lesson. As you expand your vocabulary, you might want to imply that the action of crossing may or may not happen. In that case, youll use the subjunctive. If, however, the crossing wont happen unless something else does, you can use the conditional.   On rare occasions, you might encounter the passà © simple or imperfect subjunctive. While theyre not essential additions to your French vocabulary, they are good to know. Subjunctive Conditional Pass Simple Imperfect Subjunctive je traverse traverserais traversai traversasse tu traverses traverserais traversas traversasses il traverse traverserait traversa traverst nous traversions traverserions traversmes traversassions vous traversiez traverseriez traverstes traversassiez ils traversent traverseraient traversrent traversassent Lets suppose that you need to tell someone to Cross! in an emergency or some other situation that requires a quick, short command. In these instances, you can turn to the imperative  form of traverser. When using it, skip the subject pronoun and simply say, Traverse ! Imperative (tu) traverse (nous) traversons (vous) traversez

Recruiting and retaining women accountants Essay

Recruiting and retaining women accountants - Essay Example The following background information gives more detail on these issues. The role of women in CPA firms has changed significantly over the last 20 years. The whole new dimension that women have brought into accounting profession was about being more relationship-focused. But even more importantly, leadership roles are often taken by women at CPA firms now. "When I joined BK in 1982, we had no women partners or managers. Now we have five female partners and 21 women managers Clients also are more accepting of women in authority positions" (Burns 2003). Currently the traditional image of the leading man has been shaken with skillful women leaders at CPA companies. The statistics gathered by Stafford Specialized Information Services during its research of Women in Public Accounting 1992-2000 (2000, p. 4) shows that the Big Five auditors more than tripled ranks of women partners since 1992: there was 434 women partners in 1994 and 1,384 of them in 2000. At the same time women's share of partnership in big CPA firms has risen from 4,8% to 11,7% in 1992-2000. Although partnership is not always the most desired goal for every woman in CPA, still it is the most significant achievement for them. As statistics shows, more and more women become oriented towards leadership in CPA. Nowadays public accounting companies have also changed their view of women's role. "In addition to strong technical skills, firms now look very closely at the interpersonal skills of job candidates, too Approximately 50 percent of our entry-level hires are women." (Burns 2003). Meanwhile recruitment and retention still remains to be the most troubling concern for CPA firms. Finding qualified staff and developing future owners of CPA companies was identified as the first item in their top priorities list (The Practicing CPA 2003). Young professional women are now more acceptable with CPA companies than before, mainly due to more flexible scheduling. However, the old issue with work-life balance still remains the most challenging factor for women, who decided to bring career into their life. Studies of the past indicate that there are some positive changes, which is supported with an increasing number of women leaders in CPA firms. The research held in 1990 has revealed that one-third of 721 survey respondents "believe that their accounting work has had some negative affect on their opportunity to marry or on their marriage, while 28% of those who are unmarried believe that their job demands partly explain why they are not married" (Stockard 1990). According to Burns (2003) it is now possible for both men and women to have flexible work schedules and maintain a work-family balance. Nevertheless the problem of balance still remains to be urgent. Extensive travels to client offices, which may mean the accountant is away for several weeks, make it very hard to maintain a work-life balance for managers and partners. That is why women accountants pay attention to such

Current Issues in Parent-Child Relationships Research Paper

Current Issues in Parent-Child Relationships - Research Paper Example Children may not recognize the love and affection of the parents which may result in developing negative attitudes towards the parents. Parents on the other hand may think that they are working hard in order to make the future of their children safe; but in return they are getting only negligence and embarrassments. Both, the parents and the child travel in extremely opposite directions which may be resulted in strained parent-child relationship. Neither of them will be satisfied with their living conditions even though money may not be a problem for them. Psychological problems may affect both the parent and the child which may ultimately resulted in unhealthy incidents in the family. Latch –key-kids are more in Canada and it became a social problem now. In fact social service agencies are trying to find out a solution for it in various manners. The Latchkey Kids calling program is a system developed by Database Systems Corp. (DSC) in order to help such kids. â€Å"This program is an integral part of the CARE (Call Reassurance) phone system that checks on the well being of home alone children as well as senior citizens who need regular contact† (Care). I want to learn about the emotional problems of latch-key-kids. This is because of the fact that a psychologically disordered child can create lot of family and social

Malaysia briefing Article Example | Topics and Well Written Essays - 750 words

Malaysia briefing - Article Example The introduction of the Internet from the West to the people of Malaysia have given people a new way to find information and is a great influence (www.bbc.co.uk). Traditional culture has also been replaced by the Western influence of â€Å"partying† for young people. Even the number of people speaking English in Malaysia demonstrates the extent that the West has influenced Malaysia (www.buzzle.com). Malaysia is a very multi ethnic country and the people there are very open to people of all cultures. Visitors should be aware that public displays of affection are not common or looked upon favorably. The sharing of business cards is a gesture meaning that there is a desire to keep communication going. Be advised that not all areas of mosques can be entered by non –Muslims. Shoes are taken off and left by the front door when entering a home. Visitors may be called a â€Å"male uncle† by those who are at least 10 years younger than the visitor (solrehab.com). Tipping is not a common practice in Malaysia, but a visitor can tip if the service was exceptional (www.goway.com). Rabies is a concern in Malaysia, so beware of animals (www.lonelyplanet.com). Religion brings with it societal norms that people are expected to follow. For example, if a non-Muslim wants a dog as a pet, they must first get permission from their Muslim neighbors. Also, couples that are not married are not allowed to be alone together in secluded areas. However, Malaysia is becoming more accepting of other religions and cultures in that when Chinese New Year comes around, many Malaysian workers offer to work the shift of their Chinese co-workers so that they may take time off to celebrate the holidays of their culture (www.absoluteastronomy.com). About 60% of those living in Malaysia are Muslim. Schools include Islamic instruction with non-Muslims studying morals and ethics instead. While the people of Malaysia are tolerant of other religions, there is a

RF Propagation Pathloss Model

RF Propagation Pathloss Model Introduction What is the need of RF Propagation Model? In wireless communication the transmitted signal propagates in space i.e the radio signal. Wireless communication system is the most widely used communication system now a days and communication took place in such system with the help of radiowave in space. Thus a detailed analysis and study of radiowave propagation is required and it is a very important aspect before we finally design and implement a wireless communication system. When we talk about the communication through a wired line medium such as RF Coaxial cable or twisted pair cable or optical fiber provides reliable communication with minimum pathloss as signal is well secured in it from the atmospheric distortions. Though the laying and maintaining of the wired medium takes time and is cost effective as well but it is reliable means of communication. on the other hand communication in such medium i.e. in wireless communication is quite unreliable and unsecured. In wireless communication a limited operating frequency bandwidth is available for communication as it has many other applications of radiowave propagation in space. Every communication system is designed with some specific objectives of providing continuous communication services to mobile subscribers that are present in the service area i.e. the area upto which the operator will provide communication services. But as we studied earlier a good quality service can only be obtained if loss of transmitted signal will be minimum and maximum signal will reach at receiver end. The design can be optimized only when the parameters under which a system has to operate are fully understood whether the frequency band allocated or the height of antenna, distance between transmitter and receiver, and the most important is the pathloss and an estimation of received signal level at the receiver end. If proper radio analysis is done than it will be of great use to design a network and implement it in hardware level with proper and desired results which are expected from a system. The most important design parameter in mobile communication system is to achieve the desired signal coverage as the basic purpose of operator is to serve the subscribers in a specified service area. Whenever a system is designed it is designed for some specific aims and that is to provide a better service to subscribers with in the range for which the services are introduced but if we directly implement the system without checking it whether the system is giving desired output or not and directly implement it than if it is not performing according to ones expectation the system will be wasted and soon our efforts so it is the most important factor to check and calculate the pathloss. Classification of RF Propagation Pathloss model Different models were developed which are empirical in nature that means they are developed based on the collection of data in specific areas. Data must be sufficient enough so as to study the losses that may happen in any specific area, so that on the basis of that data one can come to a conclusion as propagation models does not tell the exact pathloss that may happen but it will tell the most likely behavior of the link under some defined conditions. Mainly RF Propagation Models can be classified as below: Basically RF Propagation models can be classified into three main categories which can be classified as above defined. Empirical models Semi-deterministic models Deterministic models The Basic classification of RF Propagation Pathloss Models can be seen in the above figure 3.1. Three kinds of models Figure 3.1 Classification of RF Propagation Pathloss Model Empirical models : based on measurement data, simple (few parameters), use statistical properties, not very accurate. Semi-deterministic models : based on empirical models + deterministic aspects Deterministic models : site-specific, require enormous number of geometry information about the cite, very important computational effort, accurate. Every Model is defined for a different and a specific environment and for different cells. Cells in a mobile communication is nothing but a geographical area covered by a telephone transmitter. cells can also be divided into three main types and they are as follows: Macrocell Microcell Picocell Macrocell The area of largest coverage. Macrocells are used to described the widest range of cell sizes. Example : An Entire City. It covers the area upto 1-5 km long. Microcell The area of intermediate coverage. Mainly the range of microcell is less than two kilometers. It covers the area upto 100- 1 kilo meters. Pico cell A picocell is a small cellular base station which covers a small station such as in buildings, offices, shopping malls etc. It covers the area upto 500 meters. From the above figure we can understand the concept and coverage area covered by a macrocell, microcell and picocell. Representation of macrocell, microcell, picocell A table is shown where different cells and the area covered by those cells i.e Macrocell, Microcell, and picocell is shown in table 3.1.3. Table 3.1.3 Different cell sites and area they covered. Different RF Propagation Pathloss models are defined for different cells which can better perform on different cells and better results can be obtained. Now the cells and the models defined for it will be described. Okumura-Hata model It is the most popular model which is based on the empirical information obtained from measurements in japan.(okumura 1965). The okumura Hata predicts the Pathloss L between the transmitter and receiver taking into considering the frequency, the distance between transmitter and receiver, height of antenna, terrain type.this model fits best for urban and suburban areas. General formula The general formula for the path loss L according to the Okumura-Hata model is: L = a0 + a4 ·logf a2 ·loghb a ·hm + [a1 – a3 ·loghb] ·logd Lc, where a0, a1, a2, a3, and a4 are adjustable parameters Specific formulas The path loss L can be found by the standard path loss formulas for GSM-900, GSM-1800, and GSM-1900 according to the Okumara-Hata model. GSM–900 formula The path loss formula for GSM-900 is: L = 69.55 + 26.16 ·logf 13.82 ·loght a ·hm + [44.9 – 6.55 ·loght] ·logd Lc. GSM–1800/1900 formula The path loss formula for GSM-1800/1900 is: L = 46.3 + 33.9 ·logf 13.82 ·loght a ·hm + [44.9 – 6.55 ·loght] ·logd -Lc Where, L= Pathloss fc=frequency of transmission ht=antenna height ar=correction factor for effective mobile antenna height which depends on the size of the in area Lc=correction factor for different terrains. Correction factor for different clutter classes is determined according to okumura hata model and following is the table 3.1.4 which shows the clutter classes and correction factor for it. Table 3.1.4 Correction factor defined according to okumura Hata Model Cost 231 Hata Propagation Model A Model that is widely used for predicting pathloss in wireless system operating from 500 MHz to 2000 MHz is the cost 231 Hata Model. It contains correction factor for Urban, suburban and open rural environment. The general expression for calculating pathloss in the urban area as given by COST 231 Hata model is: Lpch(urban)db)=46.3 + 33.9logfc 13.82loght ar + (44.9-6.55loght)logr + Cm where, fc=frequency of transmission ht=antenna height ar=correction factor for effective mobile antenna height which depends on the size of the coverage area. Cm =3db for urban environments and 0db for suburban or open environment Walfisch-Ikegami model The Walfisch-Ikegami model is more recent than the Okumura-Hata model. It is based upon the deterministic models of Walfisch, Ikegami, and Bertoni. It works in 2 cases : LOS and NLOS LOS (Line of sight) LLOS [dB] = 42.6 + 26 log10 d[km] + 20 log10 f [MHz] NLOS (Non line of sight) LNLOS [dB] = LFS + Lrts (wr, f, ΔhMobile , ÃŽ ¦ ) + LMSD (ΔhBase, hBase, d, f, bS ) LFS = free space path loss = 32.4 + 20 log10 d[km] + 20 log10 f [MHz] Lrts= roof-to-street loss LMSD= multi-diffraction loss But it has some restrictions which are as follows: Frequency f between 800 MHz and 2000 Mhz TX height hBase between 4 and 50 m RX height hMobile between 1 and 3 m TX RX distance d between 0.02 and 5 km Longley – Rice Propagation Model The Longley Rice Propagation model also known as irregular terrain model. It basically calculates large scale median propagation loss relative to free space loss propagation loss over irregular terrain. It is mainly applicable for point to point wireless communication system. It operates in the frequency range from 40 MHz to 100 GHz. It is mainly used for frequency planning in television broadcasting. The modified model can also be used for radio wave propagation in urban areas for mobile communication. The Longley – Rice propagation models has two parts: model Area to area prediction model. Point to point prediction model. The area to area is used when path profile is not given but point ot point is used when detailed path profile is given. But, the main drawback of this model is that it doesnot consider the effect of multipath, foliage, buildings and other environment factors. Two Ray Point to Point Propagation model The point to point propagation model is a basic system design tool that is used to generate a signal coverage map, an interference area map, or a handoff occurrence map. In many mobile communication system the maximum distance between the cellsite and the mobile is at the most only a few tens of kilometers and surface is assumed flat. A simple two ray model can be used to predict pathloss and received signal strength. Lpch = 40 log r – 20 log ht – 20 log hr Thus it implies that the propagation pathloss in a mobile communication Lpch increases by 40dB for every increase in distance by 10 times. If the cellsite antenna height is doubled, there will be reduction in pathloss by 6dB. The two ray model is found to be reasonably accurate for predicting the large scale received signal strength over distances of several kilometers for mobile radio communication system that use tall cellsite towers and los microcell application in urban area.

The Biblical Flood of Genesis Based Upon the Flood of the Epic of Gilga

Biblical  Flood Based Upon the Flood of Gilgamesh      Ã‚  Ã‚   In the middle of the nineteenth century, archaeologists unearthed twelve clay tablets. Around the turn of the twentieth century, archaeologists finally managed to decipher the tablets written in Akkadian, the language of ancient royalty and diplomacy. The tablets tell of the story of Gilgamesh. (1) The eleventh tablet tells that Gilgamesh, in his quest for immortality set out on a long journey to look for his ancestor, Utnapishtim. Utnapishtim was already bestowed with eternal life by the gods. Upon reaching the island of Utnapishtim's abode, Gilgamesh was told a story by his ancestor of a great flood that once swept the world. (2) The similarity between this story and that of Genesis is astounding. The table below gives a comparison of both these stories.    The Epic of Gilgamesh The Book of Genesis (Utnapishtim told Gilgamesh that he was a true worshipper of the god Ea. When the gods decided to destroy mankind by a flood, Ea warned his devotee and told him): â€Å"O man of Shurrupak, son of Ubar-Tutu, tear down your house and built a ship; abandon wealth seek after life; scorn possessions save your life. Bring up the seed of all kinds of living things into the ship; the ship which you shall built. Let its dimensions be well measured.† Genesis 6:13-14 And God said to Noah â€Å"I have determined to make an end of all flesh; for the earth is filled with violence through them...Make yourself an ark...† Genesis 6: 17-19 â€Å"For behold, I will bring a flood of waters upon the earth, to destroy all flesh...but...you shall come into the ark, you, your sons, your wife, and you sons’ wives with you. And of every living thing of all flesh, you shall bring... ... M. Readings in Ancient History: Thought and Experience from Gilganesh to St. Augustine. Third edition. Lexington, MA: D.C.Heath and Co., 1987.    Budge, E. A. Babylonian Story of the Deluge and the Epic of Gilgamesh. Montana, USA: Kessinger Publishing Co., n.d.    Gardner, John and John Maier. Gilgamesh: Translated from the Sin-leqi-unninni version. New York: Alfred A. Knopf, 1984.    Harris, Stephen L. â€Å"Gilgamesh.† The Humanist Tradition in World Literature. Ed. Stephen Harris. Columbus, OH: Charles E. Merrill Publishing Co., 1970.    Heidel, Alexander. The Gilgamesh Epic and Old Testament Parallels. Chicago: University of Chicago Press, 1949.    Ignatius Holy Bible. Revised Standard Version, Catholic Edition. San Francisco: Ignatius Press, 1966.    Sandars. N. K. The Epic of Gilgamesh. New York: Penguin Books, 1972.   

A Doll’s House: Summary

It was Christmas Eve and Norah Helmer has just arrived home after completing her Christmas shopping list which includes a horse and a sword for her male children and a doll for her female child. She paid the porter twice of how much she owed him, went inside the house and ate some macaroons before her husband, Torvald Helmer, came out of his study room and investigated the things she bought.Torvald addressed his wife with terms such as ‘skylark' and ‘squirrel' while sweetly scolding her for being a spendthrift. Nora immediately denied by saying that saves money whenever she could but she just can't help herself with the Christmas shopping because it's time that they celebrate the good fortune that is ahead of them.Norah is talking about the job promotion that Torvald got from the bank he is working for, an event which according to his wife will allow them to more extravagant this season as compared to what they had last year.However, Torvald argued by saying that the prom otion will take effect after New Year so before that, they must be more watchful with their expenses, Nora suggested that they can spend on credit until Torvald is paid but her husband immediately reprimanded and explained that there is no freedom or beauty in a home life that is based on debt.As a result, Nora finally gave up with her suggestion. Noticing his wife's disappointment, Torvald asked Nora of the gift the she wants to receive. Nora hesitated at first but eventually shared that she would want her husband to give her money instead so she could buy the things she wanted.Torvald again accused his wife of being wasteful, a trait which he believed is inherited by Nora from her father. He then asked Nora if she has eaten macaroons that day but she denied.   The couple then proceeded to discuss the misfortunes they had last year and compared it with the blessings that they are enjoying today.Suddenly, their maid, Helene, entered the room and announced the arrival of Dr. Rank, Torvald's doctor, and Mrs. Linde, Nora's friend whom she has not seen for many years.The drastic changes in Mrs. Linde's appearance, as Nora described them to be, made it hard for Nora to recognize her childhood friend. She said that Mrs. Linde looked paler and thinner and she also apologized for her inability to write her when the news about her husband's death spread.Nora inquired on the kind of life Mrs. Linde had after the death of her husband. Mrs. Linde replied by saying that it was a very dark chapter of her life since her husband left nothing to her, not even money or a child, while she was tasked to take care of an ailing mother and two younger brothers.But today, after three years of working in various jobs, nursing her mother who has recently passed away, and supporting her brothers who are grown ups now, her life is sadder because there is no one to depend on her.Nora sympathized to Mrs.Linde but wasn't able to help herself from discussing about her three lovely children , happy marriage life, and Torvald's new position at the bank. Mrs. Linde saw her opportunity and expressed her desire to have a position at the bank where Torvald works. Nora said that she will discuss the matter with her husband.Nora proceed to mention that life has not always been so good at them because Torvald was hospitalized and needed to be transported to Italy to allow himself to recuperate, an event which required Nora to borrow money and work in order to pay for it. She emphasized that Torvald knew nothing about these stuff because she was sure that her husband's pride would be greatly hurt   of the idea that he owed his life to his wife.Nora told Torvald that the money came from her deceased father but the truth is that she took job as copy writer   during the winter and locked herself inside a room to conceal her secret while making her husband believe that she was just making ornaments.She even boasted that she will be free from her debt after new year and by then, she will be able to completely assume her role as wife and mother. Krogstad, a lawyer wishing to discuss bank business with Torvald suddenly appeared on the door while Nora and Mrs. Linde were talking.Nora introduced him to her friend but Mrs. Linde said that she already knew him. Krogstad entered Torvald's study room when Dr. Rank came out from it. Nora introduced Dr. Rank to Mrs. Linde and the three of them left the house.  In the next scene, Nora was seen playing with her children. Krogstad came and talked to her explaining his belief that Mrs. Linde will replace his position at the bank. He said that Nora should influence her husband and must prevent him from firing Krogstad from his bank position.When Nora was trying to deny his influence on her husband, Krogstad tried to blackmail Nora and said that if she will not help him then he will have to inform Torvald of the debt that Nora incurred from him. He even reminded Nora of the forgery she made on her father's signature say ing that it is a serious crime that is punishable by law.Krogstad further assured Nora of the gravity of her crime and threatened her once more before leaving. Nora was left very disturbed.On Christmas day, the Helmer house is portrayed to be messy of decorations and gifts. Nora, on the other hand, is not jubilated by the occasion because she is deeply thinking on how to prevent Krogstad's dismissal.She seriously tried to persuade her husband to retain Krogstad's position but her husband declined saying that the presence of Krogstad in the bank is a disgrace for the company because Krogstad is not a reputable man. Torvald explained that Krogstad forged many signatures before and denied it, an event which damaged his reputation. Torvald then proceed to prepare Krogstad's letter of dismissal.The next day, when Nora was trying to win the favor of Dr. Rank in order to help her influence Torvald regarding the dismissal of Krogstad, Dr. Rank suddenly confessed his love to Nora and shared to her that his day are numbered because of a serious illness.Nora was shocked of the doctor's declaration of love but was saddened by the news of his impending death. Dr. Rank said that he intends to leave the town after his declaration of his feelings to Nora and said that a calling card with a black cross will be sent to the Helmer's house to signal his imminent death.After receiving his dismissal letter, Krogstad dropped a letter in Torvald's mailbox. The letter contained a detailed explanation of his transaction with Nora. Mrs. Linde became aware of the situation when she saw Nora crying. She promised to help Nora by persuading Krogstad, who happened to be her ex-lover.Torvald then appeared and Nora asked him to help her prepare the tarantella that she will dance at the costume party. Such action was actually Nora's way of preventing her husband from reading Krogstad's letter.Mrs. Linde met Krogstad at the doorway of the Helmer's house. She confessed to him that she still loved him and wants to take care of him and his children. She also explained that she left him before because she needed the money that she will get from her marriage.Krogstad was skeptical at first because he thought Mrs. Linde was only doing this in order to   prevent him from blackmailing Nora but Mrs. Linde said that she believed that Torvald deserves to know the truth. However, she agreed that Krogstad must retract from his first plans of blackmailing Nora.Krogstad eventually agreed to Mrs. Linde's proposal. Inside the Helmer's house, Torvald saw Dr. Rank's card and Krogstad's letter. He went inside his study room and read both letters then stormed out of the living room and punished Nora. He said that he now owes his reputation to Krogstad and he accuses Nora of destroying his life.He said that Nora is a hypocrite and a liar but prevents her from leaving saying that they must still maintain their marriage in order to save themselves from further disgrace. In response to this, Nor a felt calm and frozen as she began to realize the truth of her marriage. The door bell rang and their maid came with a letter for Nora.Torvald read it and suddenly expressed a change of emotion. He said that the letter came from Krogstad telling them that he will no longer blackmail Nora. As an assurance, Krogstad even attached the promissory note which Nora forged. This made Torvald very happy and explained to Nora that everything has returned to normal and that she must forget the things that he has told earlier.However, Nora has made up her mind. She said that Torvald has only treated her as a doll and not as a real human being. She now realizes that she has been blinded by her love for Torvald that she has forgotten to her own identity.Torvald explained that Nora ought to fulfill her duty to as a wife and mother but Nora replied that her duty to herself is more important. Nora removed her wedding ring, freed Torvald of all of his obligations on her, instructed him never to cont act her, walked put of the room, and finally, slammed the door.Questions:1.)  Ã‚  Ã‚   Act Three. Torvald to Mrs. Linde: Being Nora's close friend, can you advise me of ways on how to win my wife back? Is there a way for me a â€Å"glorious† thing to happen so that I can save our marriage? What changes should I do in order to make myself worthy of Nora's love again?2.)  Ã‚  Ã‚   Act Three. Torvald to Krogstad: Why did you withdraw your intentions of blackmailing my wife? I just want to be ware of the reasons that made you write a retraction letter? Don't you have any hidden agenda?

Macbeth by Shakespeare

Macbeth by Shakespeare Macbeth is presented as a mature man of definitely established character, successfulin certain fields of activity and enjoying an enviable reputation. We must not conclude,there, that all his volitions and actions are predictable; Macbeth's character, like anyother man's at a given moment, is what is being made out of potentialities plusenvironment, and no one, not even Macbeth himself, can know all his inordinate self-love whose actions are discovered to be-and no doubt have been for a long time-determined mainly by an inordinate desire for some temporal or mutable good.Macbeth is actuated in his conduct mainly by an inordinate desire for worldly honors;his delight lies primarily in buying golden opinions from all sorts of people. But we mustnot, therefore, deny him an entirely human complexity of motives. For example, hisfighting in Duncan's service is magnificent and courageous, and his evident joy init is traceable in art to the natural pleasure which accompanies the explosive ex penditureof prodigious physical energy and the euphoria which follows.Macbeth and Banquo Meeting the Three Witches by Jo...He also rejoices nodoubt in the success which crowns his efforts in battle - and so on. He may evenconceived of the proper motive which should energize back of his great deed:The service and the loyalty I owe,In doing it, pays itself.But while he destroys the king's enemies, such motives work but dimly at best and areobscured in his consciousness by more vigorous urges. In the main, as we have said, hisnature violently demands rewards: he fights valiantly in order that he may be reported insuch terms a 'valour's minion' and 'Bellona's bridegroom'' he values success because itbrings spectacular fame and new titles and royal favor heaped upon him in public. Nowso long as these...

Recruiting or Retaining Essays

Recruiting or Retaining Essays Recruiting or Retaining Essay Recruiting or Retaining Essay CASE: WHICH IS MORE IMPORTANT aâ‚ ¬Ã¢â‚¬Å" RECRUITING OR RETAINING? G. K Electronics Ltd. , is a pioneering and internationally reputed firm in the Electronics industry. It is one of the largest firms in the country. It attracted employees from internationally reputed institutes and industries by offering high salaries, perks etc. It has advertised for the position of an Electronics Engineer recently. Nearly 150 candidates working in various electronics firms applied for the job. Mr. Sashidhar, an Electronics Engineering Graduate from IIT with 5 years working experience in a small electronics firm was selected from among the 130 candidates who took tests and interview. The interview board recommended an enhancement in his salary by Rs. 500 per month more than his present salary at his request. Mr. Sashidhar was very happy to achieve this and he was congratulated by a number of people including his previous employer for his brilliant interview performance and good luck. Mr. Sashidhar joined G. K. Electronics Ltd. on 21st January, 1996 with a great enthusiasm. He also found his job to be quite comfortable and challenging one and he felt it was highly prestigious to work with this company during the formative years of his career. He found his superiors as well as subordinates to be friendly and cooperative. But this climate did not live long. After one year of his service, he slowly learnt about a number of unpleasant stories about the company, management, the super ior-subordinate relations, rate of employee turnover, especially at higher level. But he decided to stay on as he promised several things to the management in the interview. He wanted to please and change the attitude of management through diligent performance, firm commitment and dedication. He started maximizing his contributions and management got the impression that Mr. Sashidhar has settled down and will remain in the company. After sometime, the superiors started riding over Mr. Sashidhar. He was overloaded with multifarious jobs. His freedom in deciding and executing was cut down to size. He was ill-treated on a number of occasions before his subordinates. His colleagues also started assigning their responsibilities to Mr. Sashidhar. Consequently there were imbalances in his family life, social life and organization life. But he seemed to be calm and contented. Management felt that Mr. Sashidhar had the potential to hear with many more organization responsibilities. It was quite surprising to the General Manager to see the resignation letter of Mr. Sashidhar along with a check equivalent to a monthaâ‚ ¬Ã¢â€ž ¢s salary one fine morning on 18th January, 1998. The General Manager failed to convince Mr. Sashidhar to withdraw his resignation. The General Manager relieved him on 25th January, 1998. The General Manager wanted to appoint a committee to go into the matter immediately, but dropped the idea later. The inference from the above is very clear. The management had no strategy of retaining capable employees by giving them proper treatment and responsibilities. They also have not laid out any HR policy of defining area of responsibility for executives or staff. It appears any body in the firm can pass any work to their colleagues and even management is also not bothered about over loading a capable person willing to undertake challenging tasks with responsibility. If the above defects can be corrected by the management and senior managers they can retain capable managers or executives and the manpower turnover may come down and the companyaâ‚ ¬Ã¢â€ž ¢s reputation with regards to human resources will go up. The firm can attract more and more capable personnel.

Management Essay Example | Topics and Well Written Essays - 1250 words - 17

Management - Essay Example It is to this end that the vital aspect of external validation is crucial, allowing educators to examine the various courses and programs offered. This has been in light of globalization, recent trends and discipline demands, as well as socio-political implications Management education regards the effective administration, utility and coordination of available resources, be it in terms of capital (both human and resources), materials and affiliate auxiliaries. This is towards achieving the defined objectives as found within an institution of learning, with maximum efficiency. Accordingly, this definition of management looks at not only the human resources, but more so the entire arrays of pertinent resources vital towards following a set plan. Thus, it focuses more on efficiency, by way of choosing the best possible path to follow (PewResearchCenter, 2012). Management in education operates primarily within educational organizations, entities involved in one way or the other, in the provision of education services to existing student populations. Accordingly as Harvey (2013) presents, in both theory and practice, it pertains to both the administration and organization of existing systems and establishments of education. As management implies to the presence of an orderly way of thinking and subsequent acting, it hence is descriptive (in operator terms) of what must be done, how it is to be carried out and how to analyze if it has been accomplished. Through external validation, there is present an opportunity through which one is able to distinguish the existing curriculum of a given education setting; from that of other universities and colleges. Through interactive and comprehensive efforts in dealing with prevailing educational practices and standards, there is need for consideration of prevailing dynamics. This is due to the

Methodology chapter Essay Example | Topics and Well Written Essays - 4000 words

Methodology chapter - Essay Example Theoretical issues are fundamental to any research process because they constitute what researchers ‘silently think’ about research (Scott and Usher, 2011). Therefore, philosophical assumptions about ontology, epistemology and axiology are critical in undertaking a research process (Klenke, 2008). In the following sections, clarity on the philosophical approaches and research paradigm for this study will be provided. Ontological approach addresses the philosophical question about the nature of reality and how it affects the methods of doing research. This approach focuses on ways of life and the relations behind social realities. According to Ritchie and Lewis (2003), ontology emphasizes on multiple and dynamic realities with no consideration of external realities. Qualitative researchers agree that ontology describes people views on the nature of reality both objectively and subjectively. Ontological assumptions affect our opinions and views on what is real and what is not. Such assumptions must be identified and considered so that the findings of particular phenomena can be objective and credible. Epistemology consists of appropriate methods of finding out the nature of the world through knowledge acquisition. This approach emphasizes on knowledge acquisition and use to form basis and background for explanation of social realities. In epistemology, researchers opt to work with visibly evident social realities to come up with law- like conclusions akin to the ones created by natural and physical scientists (Cohen, et al., 2011). However, this approach has been termed more subjective especially when gathering information directly from participants through data collection methods such as interviews and observation (Beck 1979). Creswell (1998) defines paradigms as world diverse views, while Denzin and Lincoln (1994) describe a paradigm as a set of basic beliefs that deal with

Developing yourself and others Coursework Example | Topics and Well Written Essays - 1250 words

Developing yourself and others - Coursework Example I like action oriented careers, in which I will be in the goal settings and implementations. My colleague has a converging learning style. He likes experimenting first on theories and principles before he can apply on real office work. He questions everything he is given to work with and rarely does his work following gut feelings. He is interested in developmental work with innovations such as technology and science. For him, everything has to be tackled with an appropriate solution, and what worked for a single problem may not work for another one unless, it is first tried and tested. He is the kind of person who can come up with manuals to be used in the work, and everybody should use the manual when solving the particular problem. The developmental needs assessment for me and my colleague was done using a SWOT analysis. SWOT analysis is an analysis that focuses on strengths, weaknesses, opportunities and threats (Burrow, 2012 p. 148). The first strength I harbor is that I am a hands-on person, and like doing things the best way in which I think will work out. The market is always dynamic changing from day to day and thus what worked yesterday may not function today. The opportunity I have is that I am a fast learner, and I am also very flexible to change and can thus adapt to any organizational setting. My major weakness lies in the use of standards and formulas. I cannot do a job that requires the use of standards, as I prefer taking shortcuts. The primary threat I harbor is the flooding of the market with people who are whole rounded. The major need is to learn how to use standards and patience in implementation of strategies. My colleague’s strength lies in the ability to use standards and use only those formulas that are tested and tried. His major opportunity lies in the fact that he is still young and in school, and, for this reason, will climb the corporate ladder fast because of the amount of certificates he has. His major weakness is

E-Business Paper Essay Example for Free

E-Business Paper Essay Businesses today operates under intense competition and are under pressure to provide a product/ service that is customized, of high quality, and delivered in time at lowest possible cost. The growth and development of electronic and communication technology has been a key environmental factor that has revolutionized business in recent times. Many successful business organizations have harnessed electronic and information technology, especially internet to improve the efficiency and effectiveness of their business processes to gain competitive advantage. E-business involves business communications and transmissions over networks and through computers, specifically the buying and selling of goods and services, and the transfer of funds through digital communications. (Hutt Speh, 2004) Dell Computers is a classic example of an organization that has used internet technology to successfully refocus its business from a traditional business model to an e-business model. It has used Internet to improve the efficiency of many of its business processes and enhanced customer focus, responsiveness and relationships in all its customer segments including individual consumers, small businesses and large corporations. Dell is now able to align with its customers through the internet, on order management, product configuration, design and customization. This has resulted in better service and more satisfied customers for Dell. The Dell website allows the company to provide low-cost access to both order entry and order tracking 24 hours a day, seven days a week. This has reduced personal selling efforts and driven down the transactions costs massively both for Dell and its customers. The advent of globalization has resulted in supply chain of any organization becoming a key cost driver. Dell has used Internet to electronically link customers, suppliers, intermediaries and alliance partners in spite of organizational, geographical and functional boundaries. It has helped the company to drastically reduce the lead times as vital data with respect to sales forecasts, production plans, delivery schedules, shipments through distribution network and inventory levels at various stock points is shared amongst the participants of the supply chain on a real time basis. The unauthorized use of such competition critical information is a major risk facing Dell. Effective communication has always been a major challenge to any business. Dell has used Internet to expand its communication capabilities with its customers. Internet leverages the advantages of both, advertising which is paid form of non personal mass communication and personal selling which is face to face communication. Dell provides real time, up-to-date, low cost and fairly customized information to its potential customers in different segments. This has reduced the company’s expenses on communication mix to a great extent. The major limitation of Internet as a communication tool is that it is impersonal, though information can be customized to a large extent. The purchase of computers is associated with a fairly complex buying behavior, especially for individual consumers. The over emphasis of Dell on Internet technology may drive many of the customers, who are more comfortable with face to face communication for their information needs, to its competitors. Dell has used Internet technology very effectively to penetrate far-flung global markets. It has exploited the technology to expand its customer base all over the globe by implementing order and procurement management systems as well as sales, marketing and customer support functionality. Its website has provided it the necessary coverage freeing it from investment in sales force or â€Å"bricks mortar† assets in every potential market. The company also uses the internet to provide a wealth of marketing information with respect to the segments, the customers and their charging needs. Such information can be used for better responsiveness. Dell’s e-business success has resulted in the risk of delineating with members of its distributor channel who perform vital marketing activities. The major risk Dell may face in future is that it may not receive co-operation from its channel members when a future unforeseen situation may call for their support. So also most of the company’s strategic data is also available to its competitors who can easily respond to its strategic moves. The confidence and the security involved in electronic payments still remains a challenge to Dell. References Hutt, Michael, D Speh, Thomas, W (2004), Business Marketing Management, Thomas Southwestern pp. 117 – 144

Media Impact on War

Media Impact on War Vivienne Owusu-Ansah MEDIA TRANSFORMATION Can media help win – or lose – a war? Answer through detailed discussion of coverage in one war since 1945 – The Gulf War II. In 2003, America and its allies, U.K., Australia and Poland, well known as the coalition forces invaded Iraq and began a conflict which has come to be known as the Gulf war II or Iraq war and were later joined by several other countries. During the Iraq war, the Allied forces permitted the media to travel with them in their tanks and jets to war fields to cover the war so as to get first hand news to the public. Though the media has been involved in covering previous conflicts, the Iraq war was said to be the war which allowed the media to have extensive coverage and brought first hand news to the public. This allowed the Allied forces to control and manage the information that went out in public Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment. Embedding journalists honorably served that end, said Long[1]† (Kahn, 2004). Some journalists argue that the army used the journalists as a propaganda tool. This can be deemed as true because journalists’ reports were always favourable to the coalition forces. Reporting alongside the soldiers in war made the journalists feel a sense of closeness to troops. Moreover, the soldiers were the very people who were protecting the journalists’ whiles at the war front thus it became difficult if not impossible to report any negative issues about them. Another point to consider is that, because the media was reporting from the war front alongside the troops, they were able to send real time reports indirectly to Saddam Hussein’s government about the heavy artillery being used by the Allied forces. This psychologically weakened Iraq as they realised they could not match the ammunition strength of the coalition forces. Pictures of the military tanks rolling into Iraq were also another factor that helped propagate the Allied forces’ aim. This showed the might of the forces which intimidated the Iraqi forces as well as the Iraqi public. A comment purported to have been made by Chris Hughes, the spokesperson of the U.S. Marines a day before the war highlights this, â€Å"The à ¯Ã‚ ¬Ã‚ rst image of this war will deà ¯Ã‚ ¬Ã‚ ne the conà ¯Ã‚ ¬Ã¢â‚¬Å¡ict† (Buncombe 2003 cited in Parry 2010). If the public had initially supported the Iraqi government the pictures of the Allied forces were enough to sway public suppo rt to the powerful side in this case the Allied forces. According to Professor Barbie Zelizer of University of Southern California’s Annenberg school of communication, a picture showing a crowd of Iraqis pulling down Saddam Hussein’s statue was quite influential, this is because it told a story to the public that the government of Saddam Hussein was no longer in power and that the public supported the Allied forces and this was an effective means to winning or losing the war. It showed the crowd as being nationalists thereby triggering the general public to act as nationalists too. During the Iraq war, the army is believed to have had around 600 journalists from various news organisations entrenched with the troops thus there was an overflow of news and all were in favour of the Allied forces. This therefore created a high level of fear amongst the enemies having to always read and listen to the might of the forces on TV, radio and in newspapers. Some journalists argue that the Allied forces had won the war even before any ammunitions were fired and this is because the public had already been scared into fleeing due to the fact that they were made to believe they could be killed by nuclear or chemical weapons, which in effect made it less difficult for the Allied forces to win the war. In the case of the Iraq war, the Allied forces controlled their agenda, creating awareness and used the media to portray a one sided view. Most of the pictures that were circulated were of those showing the might of the forces and in some cases a few Iraqi nationals showing their support to the Allied forces and kept any image of casualties suffered by the Allied forces out of the public eye especially in their respective countries because they wanted the public to continue supporting the war till the end. This adds momentum to the political idea of using photography during war to manipulate the public. Journalism is arguably a powerful tool often used in affecting and changing public opinion on issues. Media institutions usually broadcast what attracts their target audience. Prior to invading Iraq, George Bush – the American President, in a national broadcast which was telecast in Iraq, heard him appealing to the ordinary citizens of Iraq to support America and the coalition forces for their own good and also portrayed the Iraqi president, Saddam Hussein, as an enemy and the cause of all the problems of the Iraqis. He further suggested that the solution to their problem is war to overthrow what the western governments termed as undemocratic regime of Saddam Hussein and urged them to fight for their freedom. His speech was rhetoric and played very well on the public’s emotion as they did not support the Iraq government to fight when they were called to join. Bush used his message to amass public opinion in acknowledging America and its Allied’s military presence in Iraq. According to Samir Khader of Al Jazeera (the most prominent media institution during the invasion), the aim of their station during the war was to educate the world most especially the Arab viewers and to prove to them that in every war there are always civilian casualties. This did not seem to work well initially as their network was not far reached, they were also deemed not to be reliable and as such was a mere propaganda tool used by the Iraqi government and enemy groups who attacked America on September 11. The public in America, United Kingdom and other parts of the world had been persuaded into believing these perceptions by the media though there was no proof. The Arab media did not do much to help its credibility by not reporting human rights abuses against sectarian and ethnic minorities and opposition Iraqi citizens which were perpetuated on a large scale by Saddam Hussein’s government. Although Al Jazeera’s message about war casualties is true, it is worth m entioning that, this is not something new as that is some of the realities of war. There has never been any war fought without any civilian or military casualty and Jack Straw, Britain’s Foreign Secretary during the period of the Iraq war rightly described war in an article in Mail Online as an occurrence that is filled with horror. As pictures and news of war casualties (both civilians and American soldiers) got to the American public their views began to change. The public became angry and began demonstrating against the mission of the government in going to war in Iraq and demanded that troops are withdrawn. This message reflected during some of American president’s foreign visits. In the U.K., President Bush was met by anti war demonstrations in London because of the Iraq war and other cities where he visited also met him with similar demonstrations. During the Iraq war some western media used spin to get specific messages to the international world. An example is a picture showing a crowd chanting and singing which the western media portrayed as Iraqis celebrating Bush but they were rather protesting America’s involvement in the war with chants in Arabic that the troops should be withdrawn from Iraq. A journalist who was reporting for BBC interpreted the story to portray the crowd as singing praises to Bush for getting rid of Saddam Hussein and celebrating their freedom. This helped sway public opinion about the war in the western world. Before the coalition forces marched into any city in Iraq, they used the media to report extensively on how the cities had already been conquered and this plan built fear in the opposing army who showed little resistance, all these stories were however later found to be false but that was after it had served its intended purpose. Most of the coverage by the western media such as CNN and NSBC was deemed as biased to favour the allied forces. This is partly because only a few of the journalists embedded with the troops did get to experience action at the front line. Most of them were stationed at the command centre where information was always received from the military and this played an important role in helping them win the support of the public. The Arab media on the other hand did same, they also used propaganda in getting the Arab world to see the Allied forces as the worst enemy who had no right to be in Iraq with no intention of protecting civilians and alleging the coalition forces rather had their personal interest of getting control of the oil in Iraq. They propagated Arab nationalism to the public. The Allied forces knew the important role played by independent media during war. The public usually believe stories reported by independent journalists at war front as being unbiased. This is not wholly true as they always report from an angle that suits their organisation. The coalition forces used the media to their advantage rather than having the military releasing information to the press which would be seen as biased towards the aim of their mission in Iraq by the general public and not being credible as well. Local media in America had journalists attached to the troops, and most of these media are situated near military bases. The local people who are the main readers in these areas, connected with the media in the neighbourhood during the war through the news items they published, some were messages from the soldiers to their families. The public regarded the news from these newspapers as credible thereby getting them to support the mission of the Allied forces. Studies have shown how media coverage affected public opinion during the war and led to the public supporting the military mainly due to the reason that the public were not made aware of any other options other than going to war to liberate the people of Iraq and the enemy of the coalition forces (the government of Saddam Hussein) coming from the back drop of the September 11, 2001 attacks in America which had attracted massive media coverage thereby the public especially the American public viewed military action in Iraq as the only way. This point is echoed by Berinsky, 2008, â€Å"However, as threats recede, citizens begin to resist encroachments on their basic values. Thus, while the particular circumstances of war may be unique, they influence civil liberties judgements through mechanisms that are familiar from studies of domestic politics† (pg.13). Britain and the other countries that formed the coalition also viewed Iraq as a danger to global peace. Iraq had been portra yed by the coalition forces as a country that had allegedly supported and accommodated the group that attacked America. Another factor worth highlighting is that war casualties were not permitted to be made public by the media and this was strictly enforced by the military at the command centre, any journalist that violated this rule was expelled from the base. In the weeks prior to the invasion of Iraq, the American government saturated the media, especially prime time news programs of major media stations and newspapers in America such as; CNN, Fox News, MSNBC, CBS and New York Times alleging that Iraq was planning to commit atrocities even greater than the September 11 attacks. The American public believed and therefore backed the government’s decision to go to war in Iraq. This situation was no different in U.K. where BBC, Sky and ITN were also used by the then government of Tony Blair to get the public to support the mission. The media which has a duty to present the public with the truth also failed to question these facts presented by the American and British governments but rather circulated the government’s information to the public as being the truth. The media effectively helped the coalition forces by influencing public support and also urged the military to go on to win the war in Iraq. Although certain reports disagree with the fact that the coalition forces had won the war because there were and are still sporadic incidents of fighting taking place in Iraq and also that the coalition forces are yet to completely pull out of the region, it is important to stress that although the war was fought in Iraq, the real war was the one perpetuated by the media through the stories they published which psychologically influenced the public at large and this can be seen as pure propaganda. Without that the coalition forces would not have managed to storm Iraq and win the war within a very short period. According to Jack Straw (Hinsliff 2003 cited in Parry 2010), â€Å"Twenty-four-hour news actually changes the reality of warfare. The media is changing the reality of warfare, it is not just reporting on it†. Given the amount of cov erage the western media managed to achieve in the world at large during the Iraq war, if the media in the Arab world had been able to achieve that on the same scale in the Middle East and other parts of the world, the public may not have supported the war the way they did. This would have led to the morale of the troops being at its lowest and their confidence would also have been down and more importantly America would not have got the support they had from the Allied. [1] Lt. Col. Rick Long was with the U.S. Marine Corps

The Power of Blogging :: Blogs Internet Technology Essays

The Power of Blogging Hey guys, Working on my essay for my writing class. I can't think of what to write. Any ideas? Please comment with some (appropriate!) suggestions. Sunday, October 03, 2004 Still don't have any good ideas for that essay. Btw, all your suggestions sucked; you guys really let me down...j/k =)... Anyway, I think I might write about diaries. But it seems to boring. Whatever, I will try it out and see how it goes. Monday, October 04, 2004 Essay on dairies is not going very well. Tuesday, October 05, 2004 I give up on diaries. They are too boring. I need a new topic. What can I possible write about? I cannot find anything worth saying, or can I? I have an idea... Thursday, October 07, 2004 How about this... The Blog Undoubtedly, you have noticed the urge to "blog" that has swept across the web and been ingrained into the online culture. Chances are that you or one of your friends owns a LiveJournal or a Xanga . Can you remember how many friends you are connected to on the Facebook ? Nowadays, our society is more and more concerned about privacy; yet, strangely enough, many people opt to share their personal thoughts in a blog rather than keeping them private in a diary. Many young people (since they have all this time and nothing to do with it) keep personal blogs and write about their day-to-day experiences, complaints, and (maybe) furtive thoughts. Sometimes, there are poems, prose, songs, and more. But, what makes blogging truly revolutionary is the idea of allowing readers to contribute and to comment. A Fad? At first glance, blogging seems like the latest fad; it is the cool thing to do, because everyone else is doing it. All your blogger friends are having tons of fun, and since you didn't want to be left out, you just had to start one too. But, if blogging were just a fad, people would stop doing it just as quickly as they started (as is the case for the tried-it-once-and-that-was-it type of fad). Eventually, everyone would stop updating, and blogs would become extinct. Instead, there is an ever-growing, devoted following of hardcore updating-daily bloggers.

Project of Consumer Perception on Branded Shirts

CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DECLARATIONI hereby declare that the research work embodied in this dissertation entitled CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been carried out by me under the guidance and supervision of Professor Jai Raj Nair, M. P. B. I. M. , Bangalore. I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma. Place: Bangalore Date: 2nd June 2006 VIKRANT JAGANN ATH (O4XQCM6118) 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.CERTIFICATE I hereby certify that the research work embodied in the dissertation entitled â€Å"CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been undertaken and completed by Vikrant Jagannath under my guidance and supervision. I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree. Place: Bangalore (Prof. Jai Raj Nair) nd Date : 2 June 2006 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CERTIFICATE I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair M. P. B. I. M. Bangalore. . Place: Bangalore Date : 2nd June 2006 (Dr. N. S. Malavalli) Principal, MPBIM 4 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BR ANDED SHIRTS. ACKNOWLEDGEMENTS I am happy to express my gratitude to Dr. N. S. Malavalli, (Principal, M. P.Birla Institute of Management), for their encouragement, guidance and many valuable ideas imparted to me for my project. I extend my sincere thanks to Professor Jai Raj Nair MPBIM, Bangalore for providing me all the information required and the guidance throughout the project without which this project would not have been possible. I would also like to sincerely thank all my lecturers and my friends for their help in completing my project successfully. (VIKRANT JAGANNATH) Reg No. 04XQCM6105 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.EXECUTIVE SUMMARY Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. The total sales of clothing wears this fiscal which would turn out to be about 30% of the total readymade market. The b randed wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billion The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore.The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. This project deals with the customers personal aspects like occupation sex age group . It also deals with the customers personality like the newspapers magazines and various factors that influence him while making a purchase of a formal shirt. It includes comparison of ix brands namely Van – Heuisen, Louis Phillipe, Arrow, Allen Solly, Zodiac and Park Avenue. The methodology followed is questionnaire method with a total sample size of 50 respondents, The data is tabulated and graphically represented through histograms, pie-charts, line graphs etc. Findings and recommendations are listed at the end of this project. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. FUTURE SCENARIO OF INDIAN TEXTILE INDUSTRY The agreement on textiles and clothing would cease to exist from DEC. 31 2004 and textiles would be integrated into the WTO.This will change the contours of the global textile trade as the key markets would be up for grabs for those supplying countries that have the competitive advantage. The textile manufactures worldwide are gearing up to face the post-2004 challenges. The Indian textile and clothing industry, undoubtedly a global textile powerhouse hither to constrain by the quotas, is expected to emerge stronger. It is expected by 2010, the Indian textile and apparel industry can achieve a potential size of $ 85 billion from the current size of $ 36 billion. With a projected increase in per capita cons umption from 19 meters to 32 meters, the domestic market potential would be $45 billion. ? On the domestic front, the fast growing economy and even faster growing middle class with higher disposable income have the potential to drive per capita consumption level increases and stimulate an 8% volume growth and an 9% value growth. ? Nearly 60% of the exports would comprise garments. ? Over 35%of India’s exports would be from textiles. ? Over 12 million new jobs would be created- 5 million jobs through direct employment in textile industry and another 7 million jobs in allied sectors. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. India has all the key ingredients required to take advantage of the emerging opportunity. In segments like cotton textiles, India’s position is much stronger. The centre has initiated technology mission on cotton to improve productivity, Quality of cotton and to reduce cost of cultivation to make cotton cultivation remunera tive to farmers. A well-defined strategy will enable the textile industry to shift focus to value added products. The greatest value addition in the textile value chain s generated in the apparel segment. Apparel would therefore need to be the main thrust segment. The focus on value addition will also automatically ensure development and growth of upstream segments of the textile value chain. Processing is the weakest links in the entire textile value chain though it is a critical segment that determines the quality of the fabric or apparel. The government should create an enabling environment conductive to attracting large investments. It should focus and removing the system anomalies, develop infrastructure capabilities, develop port nfrastructure to handle large containerized vessels and continue to pursue reforms in the power sector at a faster pace to enable textile industry to get quality power at competitive tariffs visa vise competing countries like China and Pakistan†¦ Etc. In India, power cost is as high as 15% for spinning mills where as in neighboring competing countries it is around 7%. Unless government takes immediate measures to improve on this fronts textiles will suffer badly in years to come. The expansions are happening in keeping with the new projects coming up in weaving and processing. The spring 8CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. spinning capacity is likely to go up at least 1. 3 to 1. 4 millions spindies by next year. The cotton-spinning sector is also moving into value added yarns mercedised yarns, compact yarns, dyed yarns. The production of the value added yarns will go up to 50% of the total yarn production in the coming three to four years. There is no doubt that the textile industry is going to be a sunrise industry in post MFA (Multi Fibre Agreement) era. 9 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE READY-TO-WEAR REVOLUTIONTraditionally, Indian’s prefer custom made clothing and the concept of readymade is relatively recent one. the customized tailoring units were localized to the township or city that they were located in and catered exclusively to the domestic demand. Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. A growing share of younger consumerism the spending population, who are most open to converting to ready to wear, fueled the growth of the readymade garment industry in subsequent years.Increasing exposure to various media also provided an impetus in terms of greater access to fashion trends from outside the country. At the manufacturing end, improvements in the availability and quality of fabrics for apparel assisted in catering to the growing demand. 10 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE BRANDED WEAR MARKET The total sales of clothing wears thi s fiscal which would turn out to be about 30% of the total readymade market. The branded wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billionTRENDS IN THE READY TO WEAR MARKET The overall men’s wear market is growing at 6% in the premium segment. Total men’s wear consumption in 2003-2004 is likely to be around 1405 million pieces of which 845 million (61%) will be ready-mades and 551 million (39%) will be tailor-made. 11 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. INTRODUCTION TO MARKETING CONCEPT Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer in the process of distribution.Therefore marketing as a functional area of management is becoming increasingly important as compared to other fields. In management, all decisions in moder n business organization revolve around the marketing information. In modern business organization finance, personnel, production and R&D might be the door to success but marketing is the key with turns the lock. Consider any business decision, we find the critical input needed for this purpose in the marketing information. This information can be collected and utilized using marketing research techniques.MEANING AND DEFINITION OF MARKETING RESEARCH The term marketing research is a systematic gathering, recording and analyzing of data about problems connected with the market place i. e. , problems relating to the product, price, promotion and physical distribution of the marketing mix. Philip Kotler the marketing guru defines marketing research as â€Å"Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situations facing the company†. 12CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF MARKETING RESEARCH ? Marketing research is used in the formulation of all marketing plans, policies, programs and procedures. ? It is employed for evaluation of these plans, policies†¦ Etc when they are brought into practice. ? It is used in reducing and minimizing all marketing costs, particularly selling, advertising, promotion and distribution costs. ? Programs of marketing research incidentally provide insurance cover for the survival and growth of the business in a dynamic economy. Marketing management through research can bring about the sale of the right product, through right channels to the right customers at the right places, at the right prices by evolving right plans, polices, and programs with the help of the right personnel. ? The main objective of marketing research is to enable the manufacturers to make goods acceptable and saleable and to see that they reach the market more easily, quickly, cheaply and profitable with out sacrificing the c onsumer interest. 13 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.MARKETING RESEARCH PROCESS EFFECTIVE MARKETING RESEARCH INVOLVES FIVE STEPS: Defining the problem and research objectives. Developing the research plan. Collecting the information. Analyzing the information. Presenting the findings. MANAGEMENT’S USE OF MARKET RESEARCH Inspite of the rapid growth of marketing research, many companies still fail to use it efficiently. Several factors that stand in the way of its greater utilization are: ? A narrow conception of marketing research. ? Uneven caliber of market research. ? Late and occasional erroneous findings by marketing research. Intellectual differences. 14 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION Madura Garments established in 1988 as a part of Coats Viyella's (U. K) garment division. In December 1999, Indian Rayon and Industries Ltd. an Aditya Birla group company acquired Madura Garments. Madura Garments is one of the fastest growing branded apparel companies with a turnover of Rs. 395 crore at a blistering growth rate of over 30% per annum. Madura Garments is the undisputed leader in high quality readymade Menswear industry in South Asia. 15CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The chronological developments listed below weave its success story 1989: Louis Philippe launched – The first national up market men's shirt. 1990: Launch Of Van Heusen – It was positioned as international corporate wear. 1993: Allen Solly Launched – Introduced the Friday Dressing concept. 1996: Launch Of Peter England – Became the largest selling shirt brand in South Asia. 1998: San Frisco Launched -Launched as the Great Trousers that last. 2000: Trouser Town – The Retail Concept store was launched as the â€Å"Readymade Trouser Expert. 2000: Elements, casuals from the House of Peter England was launched. 2001: Planet Fashion s launched -Mega store for Menswear – housing all Madura brands. MISSION To continuously enhance leadership position in the branded ready-made apparel market by marketing brands that continuously provides the Best Value to consumers in terms of fashion, design, quality, availability & image. To continue to be South Asia's leading clothing company by sustaining world-class standards of quality, customer service and design. 16 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.VALUES Competitive Ability Quality Service & Value Taking Advantage of Change Committed People Clear Objectives Simple Organization Openness Responsibility/Empowerment Premium brands under MADURA GARMENTS Louis Philippe Van Heusen Allen Solly 17 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Madura Garments was the first to launch an International menswear brand label in South Asia when it launched Louis Philippe in 1989. Louis Philippe has the distinction of being t he first to introduce in India, a super premium segment in the readymade hirt industry. Louis Philippe's range of superbly crafted garments makes an exclusive fashion statement that is accepted as the Ultimate Status Symbol, recognized by the unique identifier, â€Å"The Upper Crest†. 18 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Van Heusen was introduced in 1990, a brand targeted at Corporate Executives. Very soon, it became the preferred corporate wear, redefining corporate attire through constant product innovations and collections. 19 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.The Allen Solly brand has been in existence since 1744 and is currently a trademark of William Hollins & Co. Ltd. , England. Through association with Friday Dressing in India, this International brand is today the symbol of a genre that has rescued business dressing from a dip in corporate starch. For the soul that questions corporate formality, the brand provides a well-dressed way out. 20 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY Incorporated in 1925, the Raymond Group is a Rs1400 crore plus conglomerate having businesses in Textiles, Readymade Garments, Engineering Files &Tools, Prophylactics and Toiletries. The group is the leader in textiles, apparel, & files & tools in India and enjoys a pronounced position in the international market. Raymond believes in Excellence, Quality and Leadership. Raymond Apparel Ltd. has three highly regarded menswear brands in its folio: Park Avenue, Parx & Manzoni. 21 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The most respected brand in the formal menswear category in India. A trendsetter ever since its launch, Park Avenue's innovations in design, styling, colours and fashion has always been the benchmark for other brands.Park Avenue is the only brand that provides complete wardrobe solutions for men. With its unique colle ction of suits, jackets and trousers, Park Avenue has successfully addressed the needs of the corporate czar. The Park Avenue product portfolio includes: Shirts ? Trousers ? Suits ? Jackets ? 22 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Park Avenue shirts cover the widest spectrum of colours, fabrics and designs made in 100% cotton as well as cotton blends. Park Avenue shirts comes in a range of solid shades in plain and twill weaves as well as checks and stripes in white- and colour-based designs.Classically designed shirts with regular collar, button down collar and cutaway collar options complete this very exquisite range. Sub-brand Park Avenue Platinum occupies the top position in upper-crust clothing. These are 100% cotton shirts in contemporary designs available in the latest and trendiest international pattern and styles. New collections under Park Avenue The Classic Dress Shirt Fine Tech Shirts Evening Wear shirts Leisurewear shirts 100% wrinkle fr ee shirts 23 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.A BRIEF HISTORY The company started business with export of readymade garments to Europe in the early '60s, which included mainly ties and shirts. For many decades, Zodiac has been synonymous with ties. The business of ties is a high fashion business and Zodiac has taken this to new highs in India and across the globe. In fact, one can say that in India Zodiac is generically associated with ties. Following Zodiac's huge success with ties, the company entered the arena of men's accessories with Cuff links, Belts, Wallets and Handkerchiefs.In 1973, Zodiac had a stand-alone exclusive shirt shop in Hotel Taj in Mumbai. The company then entered the domestic shirt segment in late '80s. Shirts and ties being the main areas of focus. In addition to the above products, Zodiac has today added quality trousers in its arsenal and with their new brand ZOD! Have opened up a whole new segment in the country- â€Å"Cl ub wear†. 24 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ZODIAC SHIRTS Zodiac is one of the largest shirt companies in the world and sells quality shirts to the best stores across the globe.Zodiac has been a quality manufacturer of fashion garments for the last 47 years and is considered to be one of the finest quality shirt makers. All shirts are made from the finest fabrics sourced worldwide to give quality, value for money products. Zodiac shirts offer quality at affordable prices ranging from Rs545 to Rs2,200. Zodiac has also being awarded the Most Admired Neckwear Brand Award of the year at the prestigious ‘Images Fashion Awards 2000†². Zodiac, is today, the largest selling shirts & tie brand at Shopper's Stop according to Brand Equity (The Economic Times) 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY The Arvind Mills Limited is the flagship company of Rs. 20 billion (US$ 550 million) of the Lalb hai Group. The Lalbhai Group, founded by three Lalbhai brothers-Kasturbhai, Narottambhai and Chimanbhai in 1908, has grown to become one of India's most diversified business houses, with a significant presence in the textiles, ready-to-wear, agrochemicals and telecom industries in India. Each company in the group, in its own way, pursues a single mission- to be the benchmark in its' industry.To achieve this, they have tied-up with a variety of companies†¦ all world leaders in their respective fields. Renovision and Technology have brought them to where they are today-one of the top ten manufacturers of Denim in the world, on their way to becoming global textile conglomerate. BRAND UNDER ARVIND MILLS 26 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION With a heritage spanning over 150 years, Arrow – the premium men’s wear brand has come to be recognised as the leader in men’s fashion. Having conquered the American mar ket, The Arrow Company, a division of Cluett Peabody & Co.Inc. , USA entered India in 1993. Since then, the brand has gained immense popularity in India and is the most sought after premium shirt for the savvy, fashion conscious Indian men. Arrow, brought to India by Arvind Brands, has been the voice of authority in formal dressing that understands the wardrobe requirements of its discerning male customers. Arrows offerings are aimed at working executives who believe in power dressing. The target customer for Arrow customers is an achiever in his respective field and wants only the best, be it a pen or the vehicle he drives.The brand has constantly worked on its product range and brought out collections that become synonymous with elegance and class. The Arrow wardrobe is available in four ranges: Americas Classic, Americas Premium, Americas Sport and Urban from Arrow. 27 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ARROW WARDROBE Premium- This range has garm ents that are made with 100% 2-ply cotton and undergoes ETI treatment for a wrinkle-free effect. 2-ply yarn is more durable, stronger and lasts longer. This means the shirt lasts longer and looks better.This label includes international designs, a muted colour palette, twotone fabrics and stylish collars. Classic- Arrow believes that cotton is the best fabric against ones skin as it is soft, breathable and 100% natural. As a result, Arrow has taken a policy decision that even the Classic range will offer the consumer only 100% cotton. Sportswear- This range is made of 100% cotton in sporty finishes, indigo knits, soft washes, fine fabrics and a sophisticated palette. Americas Sport range offers a series of khakis, indigos and peached fabrics. The range is supported by peached tussore trousers with fashionable styling.The range includes shirts, trousers, knits and jackets. Urban- Arrow’s urban collection is created for the man with an innate sense of style and fashion. The col lection is meant to be worn at social gatherings. It uses a cotton lycra blend and the shirts are tapered with a narrow fit and an international collar. Arrow offers wardrobe solutions and not just shirts. Through its various collections it caters to the different moments in a mans life office wear, After-office wear, weekends and social events. 28 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE STUDYThe second chapter is focused on details about how the research was conducted with information on the following aspects. ? Scope of the research ? Statement of the problem ? Objectives of the research ? Design of the research SCOPE OF THE RESEARCH The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore. The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. Impression of Branding ? Brand awareness ? Brand Loyalty ? Influencing Factors In Purchase decisions ? Advertisement effectiveness 29 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. STATEMENT OF THE PROBLEM The corporate community of today’s world has come to realize the power of branding and tapping changing consumer perception as a tool for substantial Competitive advantage over other similar companies operating in the industry and the most comprehensive concept of branding is building the companies as Brands.But in the case of ready-to-wear garments industry, Branding always has and will plan an key role and thus the research tries to confirm to the statement. This is the reason why the research is trying to answer the question, ? Whether branding plays a vital role in purchase of premium branded readymade formal shirts? ? Whether companies are providing the product with changing consumer perception and needs? 30 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF THE RESEARCH ? To study the consumer perceptions towards premium branded readymade formal shirts. Brand awareness. ? Impact of brand image. ? The factors influencing the purchase behaviour. ? The satisfaction levels of consumer of premium branded readymade shirts. ? To measure the impression of advertisement. ? To know expectations of consumers from premium brands. 31 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE RESEARCH The research was designed to achieve the above mentioned objectives and the following tools were used to collect the required data. ? ? ? ? Sampling method sampling frame Sample Size Data collection Methods SAMPLING METHODA sample is considered during a research when the size of the population is very large and a set is chosen to represent the whole population, this set is called a sample is a repres entative of the population under study. Similarly, a sample was chosen for the research and was chosen by a simple random sampling. SAMPLING FRAME The sample frame represents the groups of respondents that were contacted during the survey it also represents the profession of the respondents that were connected for data. SAMPLE SIZE The total sample size for the data collection for the research was 50 respondents. 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Data Collection Methods: The sources of data collection are: 1. Primary Data: Primary Data is the first hand information collected during the research. These are the original observations collected from the targeted segment of different methods. The Primary Data is collected through structured questionnaires and Direct Interview. 2. Secondary Data: The Secondary Data is collected through the materials given by the organization, books, journals, Business magazines and Internet.Tools for Data Collection: S tructured Questionnaires were the tools for data collection. The Questionnaire was neatly designed and constructed for the purpose inline with the objective of the study. 33 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 1 Table indicating the number of respondents with respect to their age group. Age Group (years) No. of Respondents Percentage (%) 18-25 25-35 35-45 > 45 Total 30 13 03 04 50 60 26 06 08 100 Graph No. 1 Graph indicating the number of respondents with respect to their age group.No. of Respondents 3 4 18-25 Years 25-35 Years 13 35-45 Years 30 >45 Years Inference: It can be inferred from the table and graph that 30 (60%) respondents are in the age group of 18-25 years, 13 (26%) respondents are in the age group of 25-35 years, 3 (6%) respondents are in the age group of 35-45 years, 4 (8%) respondents are in the age group of above 45 years. 34 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 2 Table indicating the gender of the respondents. Gender No. of Respondents Percentage (%) Male FemaleTotal 45 05 50 90 10 100 Graph No. 2 Graph indicating the Gender of the respondents. No of respondents 5 Male Female 45 Inference: It can be inferred from the table and graph that 45 (90%) of respondents are Male and 5 (10%) respondents are Female. 35 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with respect to their educational qualification. Educational Qualification No. of Respondents Percentage (%) S SL C PUC Under Graduate Graduate Post Graduate Total 00 00 17 25 8 50 00 00 34 50 16 100 Graph No. 3 Graph indicating the number of respondents with respect to their educational qualification. No of respondents 8 Post Graduate SSLC 25 PUC 17 Under Graduate UG 0 Graduate SSLC 0 0 Post Graduate 10 20 30 40 50 Inference: It can be inferred from the table and graph the educational qualification of the respondents. 17 (34%) resp ondents are Under-Graduates, 25 (50%) respondents are Graduates, 8 (16%) respondents are Post Graduates. 36 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 4Table indicating the number of respondents with respect to their Occupation. Occupation No. of Respondents Percentage (%) Self Employed Salaried Student Others Total 10 17 13 10 50 20 34 26 20 100 Graph No. 4 Graph indicating the number of respondents with respect to their occupation. No of respondents 10 10 Self Em ployed Salaried Student 13 17 Others Inference: It can be inferred from the table and graph with reference to their occupation. 10 (20%) respondents are Self-Employed, 17 (34%) respondents are salaried, 13 (26%) respondents are Students and 10 (20%) respondents are in other occupation. 7 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 5 Table indicating the number of respondents with respect to their Annual income. Annual income (Rs) No. of Respondents Per centage (%) < Rs50,000 Rs50,000-1,00,000 Rs1,00,000-3,00,000 >Rs3,00,000 Total 11 14 09 16 50 22 28 18 32 100 Graph No. 5 Graph indicating the number of respondents with respect to their Annual income. No. of Respondents 22% 32% Rs 3,00,000 Inference:It can be inferred from the table and graph with reference to their Annual Income, 11 (22%) respondents Income is Below Rs50,000 14 (28%) respondents income is between Rs50,000-1,00,000, 9 (18%) respondents income is Rs1,00,000-2,00,000, 16 (32%) respondents income is above Rs3,00,000. 38 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 6 Table indicating the different News Paper read by the respondents. News Paper No. of Respondents Percentage (%) Times Of India Deccan Herald Vijay Times Economic Times Others 39 21 19 13 16 78 42 38 26 32 Graph No. 6Graph indicating the different News Paper read by the respondents. No. of respondents 50 45 40 39 35 30 25 20 15 10 5 0 Times Of India Deccan Herald 21 Vijay T imes 19 13 16 Economic Times Others Inference: It can be inferred from the table and graph that, 39 (78%) respondents read Times Of India, 21 (42%) respondents read Deccan Herald, 19 (38%) read Vijay Times, 13 (26%) read Economic Times and 16 (32%) respondents read other News papers like Indian Express, Business Times†¦etc. 39 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 7 Table indicating the different Magazines read by the respondents.Magazines No. of Respondents Percentage (%) Business Today Business World India Today Sports Star Others 28 22 39 13 16 56 44 78 26 32 Graph No. 7 Graph indicating the different Magazines read by the respondents. No. of re sponde nts 50 45 40 35 30 28 25 20 15 10 5 0 Bus ine s s toda y 39 Bus ine s s W orld India Toda y 22 13 16 Sports Star Othe rs Inference: It can be inferred from the table and graph that, 28 (56%) respondents read Business Today, 22 (44%) read Business World, 39 (78%) read India Today, 13 (26 %) respondents read Sports Star and 16 (32%) read other Magazines such as Inside Cricket†¦etc. 0 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 8 Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 24 36 26 31 20 23 12 Percentage (%) 48 72 52 62 40 46 24 Graph No. 8 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. No. of respondents 50 45 40 35 30 25 24 20 15 10 5 0 Van Heusen Louis Phillipe 36Park Avenue 31 26 20 Allen Solly 23 12 Zodiac Arrow Others Inference: It can be inferred from the table and graph that, 24 (48%) respondents are aware of Van Heusen, 36(72%) respondents are aware of Louis Philippe, 26 (52%) are aware of Park Avenue, 31 (62%) respondents are aware of Allen Solly, 20 (40%) respondents are aware of Zodiac, 23 (46%) respondents are aware of Arrow and 12 (24%) respondents are aware of other brands like John Players, Dockers, Indigo Nation†¦etc. 41 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 9Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media . Media No. of Respondents Percentage (%) TV News Paper Magazines Hoardings Friends/Relatives Retail Outlet 36 32 22 14 23 12 72 64 44 28 46 24 Graph No. 9 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media. No. of respondents 50 45 40 35 36 30 25 20 15 10 5 0 TV News Paper 32 Magazines 23 22 14 Hoardings 12 Friends/Relatives Retail Outlet Inference:It can be inferred from the table and graph that, 36 (72%) respondents came to know the brands through TV, 32 (64%) respondents through News Papers, 22 (44%) respondents through Magazines, 14 (28%) respondent s through Hoarding, 23 (46%) respondents through word of mouth [Friends/Relatives] and 12 (24%) respondents through retail Outlets. 42 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 10 Table indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. Media No. of Respondents Percentage (%) TVNews Paper Magazines Hoardings Others Total 12 08 11 07 12 50 24 16 22 14 24 100 Graph No. 10 Graph indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. No. of respondents 24 24 TV News Paper Magazines 14 16 Hoardings Others 22 Inference: It can be inferred from the table and graph that, 12 (24%) respondents are impressed through TV ads. 8 (16%) respondents through News Papers, 11 (22%) respondents through Magazines, 7 (14%) respondents through Hoardings and 12 (24%) respondents are impressed by others like word of mouth†¦. Etc. 4 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 11 Table indicating the number of respondents with reference to the advertisement recalled by them of various brands. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 12 28 22 16 14 26 08 Percentage (%) 48 72 52 62 40 46 24 Graph No. 11 Graph indicating the number of respondents with reference to the advertisement recalled by them of various brands. No. of re sponde nts 50 45 40 35 30 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue 28 26 22 16 Allen Solly Zodia c 14 8 Arr owOthe rs Inference: It can be inferred from the table and graph that, 12 (24%) respondents recall the ads. of Van Heusen, 28 (56%) respondents of Louis Philippe, 22 (44%) respondents of Park Avenue, 16 (32%) respondents of Allen Solly, 14 (28%) respondents of Zodiac, 26 (52%) respondents of Arrow and 8 (16%) respondents recall the Ads. Of other brands like John Player s, Indigo Nation †¦etc. 44 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 12 Table indicating the number of respondents with reference to the appeal of advertisement of various brands. Appeal No. of Respondents Percentage (%)Brand Name Style Durability Comfort Others Total 21 06 08 12 03 50 42 12 16 24 06 100 Graph No. 12 Graph indicating the number of respondents with reference to the appeal of advertisement of various brands. No. of respondents 3 Brand Name 12 21 Style Durability Comfortness Others 8 6 Inference: It can be inferred from the table and graph that, 21 (42%) respondents feel the ads. are appealing to Brand Name, 6 (12%) of respondents as Style, 8 (16%) of respondents as Durability, 12 (24%) of respondents as Comfort, 3 (6%) of respondents as others. 45 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with reference to the extent of ads. played role in purcha se of Premium Branded Formal Shirts. Extent No. of Respondents Percentage (%) High Medium Low Total 22 24 04 50 44 48 08 100 Graph No. 13 Graph indicating the number of respondents with reference to the extent of ads. played role in purchase of Premium Branded Formal Shirts. No. of respondents 8 44 High Medium 48 Low Inference: It can be inferred from the table and graph that advertisement had played a high role in purchase for 22 (44%) respondents, Medium role for 24 (48%) respondents and less role for 4 (8%) respondents. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 14 Table indicating the number of respondents with reference to the Brands they purchased. Premium Brands No. of Respondents Percentage (%) Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others 12 14 06 13 08 16 14 24 28 12 26 16 32 28 Graph No. 14 Graph indicating the number of respondents with reference to the Brands they purchased. No. of re sponde nts 50 45 40 35 3 0 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue Allen Solly 14 16 13 6 8 14 Zodia c Arr ow Othe rs Inference:It can be inferred from the table and graph that 12 (24%) respondents purchased Van Heusen. 14 (28%) purchased Louis Philippe. 6 (12%) respondents had purchased Park Avenue. 13 (26%) respondents purchased Allen Solly. 8 (16%) respondents purchased Zodiac. 16 (32%) respondents purchased Arrow. 14 (28%) respondents purchased other brands. 47 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 15 Table indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. Factors No. of Respondents Percentage (%) Brand Name PriceQuality Style Colour Others 34 22 42 18 16 08 68 44 84 36 32 16 Graph No. 15 Graph indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. No. of re sponde nts 50 45 40 35 34 30 25 20 15 10 5 0 Br and Nam e 42 Pr ic e Qua lity 22 18 Style 16 Colour 8 Othe rs Inference: It can be inferred from the table and graph that factors influenced respondents while purchasing. 34 (68%) respondents influenced by Brand Name. 22 (44%) respondents influenced by Price. 42 (84%) respondents influenced by Quality. 18 (36%) respondents are influenced by Style. (12%) respondents are influenced by Colours and 8 (16%) respondents are influenced by other factors. 48 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 16 Table indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. Factors No. of Respondents Percentage (%) Brand Quality Durability Price Total 19 16 07 08 50 38 32 14 16 100 Graph No. 16 Graph indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. No. of re sponde nts