Developing yourself and others Coursework Example | Topics and Well Written Essays - 1250 words

Developing yourself and others - Coursework Example I like action oriented careers, in which I will be in the goal settings and implementations. My colleague has a converging learning style. He likes experimenting first on theories and principles before he can apply on real office work. He questions everything he is given to work with and rarely does his work following gut feelings. He is interested in developmental work with innovations such as technology and science. For him, everything has to be tackled with an appropriate solution, and what worked for a single problem may not work for another one unless, it is first tried and tested. He is the kind of person who can come up with manuals to be used in the work, and everybody should use the manual when solving the particular problem. The developmental needs assessment for me and my colleague was done using a SWOT analysis. SWOT analysis is an analysis that focuses on strengths, weaknesses, opportunities and threats (Burrow, 2012 p. 148). The first strength I harbor is that I am a hands-on person, and like doing things the best way in which I think will work out. The market is always dynamic changing from day to day and thus what worked yesterday may not function today. The opportunity I have is that I am a fast learner, and I am also very flexible to change and can thus adapt to any organizational setting. My major weakness lies in the use of standards and formulas. I cannot do a job that requires the use of standards, as I prefer taking shortcuts. The primary threat I harbor is the flooding of the market with people who are whole rounded. The major need is to learn how to use standards and patience in implementation of strategies. My colleague’s strength lies in the ability to use standards and use only those formulas that are tested and tried. His major opportunity lies in the fact that he is still young and in school, and, for this reason, will climb the corporate ladder fast because of the amount of certificates he has. His major weakness is

E-Business Paper Essay Example for Free

E-Business Paper Essay Businesses today operates under intense competition and are under pressure to provide a product/ service that is customized, of high quality, and delivered in time at lowest possible cost. The growth and development of electronic and communication technology has been a key environmental factor that has revolutionized business in recent times. Many successful business organizations have harnessed electronic and information technology, especially internet to improve the efficiency and effectiveness of their business processes to gain competitive advantage. E-business involves business communications and transmissions over networks and through computers, specifically the buying and selling of goods and services, and the transfer of funds through digital communications. (Hutt Speh, 2004) Dell Computers is a classic example of an organization that has used internet technology to successfully refocus its business from a traditional business model to an e-business model. It has used Internet to improve the efficiency of many of its business processes and enhanced customer focus, responsiveness and relationships in all its customer segments including individual consumers, small businesses and large corporations. Dell is now able to align with its customers through the internet, on order management, product configuration, design and customization. This has resulted in better service and more satisfied customers for Dell. The Dell website allows the company to provide low-cost access to both order entry and order tracking 24 hours a day, seven days a week. This has reduced personal selling efforts and driven down the transactions costs massively both for Dell and its customers. The advent of globalization has resulted in supply chain of any organization becoming a key cost driver. Dell has used Internet to electronically link customers, suppliers, intermediaries and alliance partners in spite of organizational, geographical and functional boundaries. It has helped the company to drastically reduce the lead times as vital data with respect to sales forecasts, production plans, delivery schedules, shipments through distribution network and inventory levels at various stock points is shared amongst the participants of the supply chain on a real time basis. The unauthorized use of such competition critical information is a major risk facing Dell. Effective communication has always been a major challenge to any business. Dell has used Internet to expand its communication capabilities with its customers. Internet leverages the advantages of both, advertising which is paid form of non personal mass communication and personal selling which is face to face communication. Dell provides real time, up-to-date, low cost and fairly customized information to its potential customers in different segments. This has reduced the company’s expenses on communication mix to a great extent. The major limitation of Internet as a communication tool is that it is impersonal, though information can be customized to a large extent. The purchase of computers is associated with a fairly complex buying behavior, especially for individual consumers. The over emphasis of Dell on Internet technology may drive many of the customers, who are more comfortable with face to face communication for their information needs, to its competitors. Dell has used Internet technology very effectively to penetrate far-flung global markets. It has exploited the technology to expand its customer base all over the globe by implementing order and procurement management systems as well as sales, marketing and customer support functionality. Its website has provided it the necessary coverage freeing it from investment in sales force or â€Å"bricks mortar† assets in every potential market. The company also uses the internet to provide a wealth of marketing information with respect to the segments, the customers and their charging needs. Such information can be used for better responsiveness. Dell’s e-business success has resulted in the risk of delineating with members of its distributor channel who perform vital marketing activities. The major risk Dell may face in future is that it may not receive co-operation from its channel members when a future unforeseen situation may call for their support. So also most of the company’s strategic data is also available to its competitors who can easily respond to its strategic moves. The confidence and the security involved in electronic payments still remains a challenge to Dell. References Hutt, Michael, D Speh, Thomas, W (2004), Business Marketing Management, Thomas Southwestern pp. 117 – 144

Media Impact on War

Media Impact on War Vivienne Owusu-Ansah MEDIA TRANSFORMATION Can media help win – or lose – a war? Answer through detailed discussion of coverage in one war since 1945 – The Gulf War II. In 2003, America and its allies, U.K., Australia and Poland, well known as the coalition forces invaded Iraq and began a conflict which has come to be known as the Gulf war II or Iraq war and were later joined by several other countries. During the Iraq war, the Allied forces permitted the media to travel with them in their tanks and jets to war fields to cover the war so as to get first hand news to the public. Though the media has been involved in covering previous conflicts, the Iraq war was said to be the war which allowed the media to have extensive coverage and brought first hand news to the public. This allowed the Allied forces to control and manage the information that went out in public Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment. Embedding journalists honorably served that end, said Long[1]† (Kahn, 2004). Some journalists argue that the army used the journalists as a propaganda tool. This can be deemed as true because journalists’ reports were always favourable to the coalition forces. Reporting alongside the soldiers in war made the journalists feel a sense of closeness to troops. Moreover, the soldiers were the very people who were protecting the journalists’ whiles at the war front thus it became difficult if not impossible to report any negative issues about them. Another point to consider is that, because the media was reporting from the war front alongside the troops, they were able to send real time reports indirectly to Saddam Hussein’s government about the heavy artillery being used by the Allied forces. This psychologically weakened Iraq as they realised they could not match the ammunition strength of the coalition forces. Pictures of the military tanks rolling into Iraq were also another factor that helped propagate the Allied forces’ aim. This showed the might of the forces which intimidated the Iraqi forces as well as the Iraqi public. A comment purported to have been made by Chris Hughes, the spokesperson of the U.S. Marines a day before the war highlights this, â€Å"The à ¯Ã‚ ¬Ã‚ rst image of this war will deà ¯Ã‚ ¬Ã‚ ne the conà ¯Ã‚ ¬Ã¢â‚¬Å¡ict† (Buncombe 2003 cited in Parry 2010). If the public had initially supported the Iraqi government the pictures of the Allied forces were enough to sway public suppo rt to the powerful side in this case the Allied forces. According to Professor Barbie Zelizer of University of Southern California’s Annenberg school of communication, a picture showing a crowd of Iraqis pulling down Saddam Hussein’s statue was quite influential, this is because it told a story to the public that the government of Saddam Hussein was no longer in power and that the public supported the Allied forces and this was an effective means to winning or losing the war. It showed the crowd as being nationalists thereby triggering the general public to act as nationalists too. During the Iraq war, the army is believed to have had around 600 journalists from various news organisations entrenched with the troops thus there was an overflow of news and all were in favour of the Allied forces. This therefore created a high level of fear amongst the enemies having to always read and listen to the might of the forces on TV, radio and in newspapers. Some journalists argue that the Allied forces had won the war even before any ammunitions were fired and this is because the public had already been scared into fleeing due to the fact that they were made to believe they could be killed by nuclear or chemical weapons, which in effect made it less difficult for the Allied forces to win the war. In the case of the Iraq war, the Allied forces controlled their agenda, creating awareness and used the media to portray a one sided view. Most of the pictures that were circulated were of those showing the might of the forces and in some cases a few Iraqi nationals showing their support to the Allied forces and kept any image of casualties suffered by the Allied forces out of the public eye especially in their respective countries because they wanted the public to continue supporting the war till the end. This adds momentum to the political idea of using photography during war to manipulate the public. Journalism is arguably a powerful tool often used in affecting and changing public opinion on issues. Media institutions usually broadcast what attracts their target audience. Prior to invading Iraq, George Bush – the American President, in a national broadcast which was telecast in Iraq, heard him appealing to the ordinary citizens of Iraq to support America and the coalition forces for their own good and also portrayed the Iraqi president, Saddam Hussein, as an enemy and the cause of all the problems of the Iraqis. He further suggested that the solution to their problem is war to overthrow what the western governments termed as undemocratic regime of Saddam Hussein and urged them to fight for their freedom. His speech was rhetoric and played very well on the public’s emotion as they did not support the Iraq government to fight when they were called to join. Bush used his message to amass public opinion in acknowledging America and its Allied’s military presence in Iraq. According to Samir Khader of Al Jazeera (the most prominent media institution during the invasion), the aim of their station during the war was to educate the world most especially the Arab viewers and to prove to them that in every war there are always civilian casualties. This did not seem to work well initially as their network was not far reached, they were also deemed not to be reliable and as such was a mere propaganda tool used by the Iraqi government and enemy groups who attacked America on September 11. The public in America, United Kingdom and other parts of the world had been persuaded into believing these perceptions by the media though there was no proof. The Arab media did not do much to help its credibility by not reporting human rights abuses against sectarian and ethnic minorities and opposition Iraqi citizens which were perpetuated on a large scale by Saddam Hussein’s government. Although Al Jazeera’s message about war casualties is true, it is worth m entioning that, this is not something new as that is some of the realities of war. There has never been any war fought without any civilian or military casualty and Jack Straw, Britain’s Foreign Secretary during the period of the Iraq war rightly described war in an article in Mail Online as an occurrence that is filled with horror. As pictures and news of war casualties (both civilians and American soldiers) got to the American public their views began to change. The public became angry and began demonstrating against the mission of the government in going to war in Iraq and demanded that troops are withdrawn. This message reflected during some of American president’s foreign visits. In the U.K., President Bush was met by anti war demonstrations in London because of the Iraq war and other cities where he visited also met him with similar demonstrations. During the Iraq war some western media used spin to get specific messages to the international world. An example is a picture showing a crowd chanting and singing which the western media portrayed as Iraqis celebrating Bush but they were rather protesting America’s involvement in the war with chants in Arabic that the troops should be withdrawn from Iraq. A journalist who was reporting for BBC interpreted the story to portray the crowd as singing praises to Bush for getting rid of Saddam Hussein and celebrating their freedom. This helped sway public opinion about the war in the western world. Before the coalition forces marched into any city in Iraq, they used the media to report extensively on how the cities had already been conquered and this plan built fear in the opposing army who showed little resistance, all these stories were however later found to be false but that was after it had served its intended purpose. Most of the coverage by the western media such as CNN and NSBC was deemed as biased to favour the allied forces. This is partly because only a few of the journalists embedded with the troops did get to experience action at the front line. Most of them were stationed at the command centre where information was always received from the military and this played an important role in helping them win the support of the public. The Arab media on the other hand did same, they also used propaganda in getting the Arab world to see the Allied forces as the worst enemy who had no right to be in Iraq with no intention of protecting civilians and alleging the coalition forces rather had their personal interest of getting control of the oil in Iraq. They propagated Arab nationalism to the public. The Allied forces knew the important role played by independent media during war. The public usually believe stories reported by independent journalists at war front as being unbiased. This is not wholly true as they always report from an angle that suits their organisation. The coalition forces used the media to their advantage rather than having the military releasing information to the press which would be seen as biased towards the aim of their mission in Iraq by the general public and not being credible as well. Local media in America had journalists attached to the troops, and most of these media are situated near military bases. The local people who are the main readers in these areas, connected with the media in the neighbourhood during the war through the news items they published, some were messages from the soldiers to their families. The public regarded the news from these newspapers as credible thereby getting them to support the mission of the Allied forces. Studies have shown how media coverage affected public opinion during the war and led to the public supporting the military mainly due to the reason that the public were not made aware of any other options other than going to war to liberate the people of Iraq and the enemy of the coalition forces (the government of Saddam Hussein) coming from the back drop of the September 11, 2001 attacks in America which had attracted massive media coverage thereby the public especially the American public viewed military action in Iraq as the only way. This point is echoed by Berinsky, 2008, â€Å"However, as threats recede, citizens begin to resist encroachments on their basic values. Thus, while the particular circumstances of war may be unique, they influence civil liberties judgements through mechanisms that are familiar from studies of domestic politics† (pg.13). Britain and the other countries that formed the coalition also viewed Iraq as a danger to global peace. Iraq had been portra yed by the coalition forces as a country that had allegedly supported and accommodated the group that attacked America. Another factor worth highlighting is that war casualties were not permitted to be made public by the media and this was strictly enforced by the military at the command centre, any journalist that violated this rule was expelled from the base. In the weeks prior to the invasion of Iraq, the American government saturated the media, especially prime time news programs of major media stations and newspapers in America such as; CNN, Fox News, MSNBC, CBS and New York Times alleging that Iraq was planning to commit atrocities even greater than the September 11 attacks. The American public believed and therefore backed the government’s decision to go to war in Iraq. This situation was no different in U.K. where BBC, Sky and ITN were also used by the then government of Tony Blair to get the public to support the mission. The media which has a duty to present the public with the truth also failed to question these facts presented by the American and British governments but rather circulated the government’s information to the public as being the truth. The media effectively helped the coalition forces by influencing public support and also urged the military to go on to win the war in Iraq. Although certain reports disagree with the fact that the coalition forces had won the war because there were and are still sporadic incidents of fighting taking place in Iraq and also that the coalition forces are yet to completely pull out of the region, it is important to stress that although the war was fought in Iraq, the real war was the one perpetuated by the media through the stories they published which psychologically influenced the public at large and this can be seen as pure propaganda. Without that the coalition forces would not have managed to storm Iraq and win the war within a very short period. According to Jack Straw (Hinsliff 2003 cited in Parry 2010), â€Å"Twenty-four-hour news actually changes the reality of warfare. The media is changing the reality of warfare, it is not just reporting on it†. Given the amount of cov erage the western media managed to achieve in the world at large during the Iraq war, if the media in the Arab world had been able to achieve that on the same scale in the Middle East and other parts of the world, the public may not have supported the war the way they did. This would have led to the morale of the troops being at its lowest and their confidence would also have been down and more importantly America would not have got the support they had from the Allied. [1] Lt. Col. Rick Long was with the U.S. Marine Corps

The Power of Blogging :: Blogs Internet Technology Essays

The Power of Blogging Hey guys, Working on my essay for my writing class. I can't think of what to write. Any ideas? Please comment with some (appropriate!) suggestions. Sunday, October 03, 2004 Still don't have any good ideas for that essay. Btw, all your suggestions sucked; you guys really let me down...j/k =)... Anyway, I think I might write about diaries. But it seems to boring. Whatever, I will try it out and see how it goes. Monday, October 04, 2004 Essay on dairies is not going very well. Tuesday, October 05, 2004 I give up on diaries. They are too boring. I need a new topic. What can I possible write about? I cannot find anything worth saying, or can I? I have an idea... Thursday, October 07, 2004 How about this... The Blog Undoubtedly, you have noticed the urge to "blog" that has swept across the web and been ingrained into the online culture. Chances are that you or one of your friends owns a LiveJournal or a Xanga . Can you remember how many friends you are connected to on the Facebook ? Nowadays, our society is more and more concerned about privacy; yet, strangely enough, many people opt to share their personal thoughts in a blog rather than keeping them private in a diary. Many young people (since they have all this time and nothing to do with it) keep personal blogs and write about their day-to-day experiences, complaints, and (maybe) furtive thoughts. Sometimes, there are poems, prose, songs, and more. But, what makes blogging truly revolutionary is the idea of allowing readers to contribute and to comment. A Fad? At first glance, blogging seems like the latest fad; it is the cool thing to do, because everyone else is doing it. All your blogger friends are having tons of fun, and since you didn't want to be left out, you just had to start one too. But, if blogging were just a fad, people would stop doing it just as quickly as they started (as is the case for the tried-it-once-and-that-was-it type of fad). Eventually, everyone would stop updating, and blogs would become extinct. Instead, there is an ever-growing, devoted following of hardcore updating-daily bloggers.

Project of Consumer Perception on Branded Shirts

CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DECLARATIONI hereby declare that the research work embodied in this dissertation entitled CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been carried out by me under the guidance and supervision of Professor Jai Raj Nair, M. P. B. I. M. , Bangalore. I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma. Place: Bangalore Date: 2nd June 2006 VIKRANT JAGANN ATH (O4XQCM6118) 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.CERTIFICATE I hereby certify that the research work embodied in the dissertation entitled â€Å"CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been undertaken and completed by Vikrant Jagannath under my guidance and supervision. I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree. Place: Bangalore (Prof. Jai Raj Nair) nd Date : 2 June 2006 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CERTIFICATE I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair M. P. B. I. M. Bangalore. . Place: Bangalore Date : 2nd June 2006 (Dr. N. S. Malavalli) Principal, MPBIM 4 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BR ANDED SHIRTS. ACKNOWLEDGEMENTS I am happy to express my gratitude to Dr. N. S. Malavalli, (Principal, M. P.Birla Institute of Management), for their encouragement, guidance and many valuable ideas imparted to me for my project. I extend my sincere thanks to Professor Jai Raj Nair MPBIM, Bangalore for providing me all the information required and the guidance throughout the project without which this project would not have been possible. I would also like to sincerely thank all my lecturers and my friends for their help in completing my project successfully. (VIKRANT JAGANNATH) Reg No. 04XQCM6105 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.EXECUTIVE SUMMARY Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. The total sales of clothing wears this fiscal which would turn out to be about 30% of the total readymade market. The b randed wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billion The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore.The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. This project deals with the customers personal aspects like occupation sex age group . It also deals with the customers personality like the newspapers magazines and various factors that influence him while making a purchase of a formal shirt. It includes comparison of ix brands namely Van – Heuisen, Louis Phillipe, Arrow, Allen Solly, Zodiac and Park Avenue. The methodology followed is questionnaire method with a total sample size of 50 respondents, The data is tabulated and graphically represented through histograms, pie-charts, line graphs etc. Findings and recommendations are listed at the end of this project. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. FUTURE SCENARIO OF INDIAN TEXTILE INDUSTRY The agreement on textiles and clothing would cease to exist from DEC. 31 2004 and textiles would be integrated into the WTO.This will change the contours of the global textile trade as the key markets would be up for grabs for those supplying countries that have the competitive advantage. The textile manufactures worldwide are gearing up to face the post-2004 challenges. The Indian textile and clothing industry, undoubtedly a global textile powerhouse hither to constrain by the quotas, is expected to emerge stronger. It is expected by 2010, the Indian textile and apparel industry can achieve a potential size of $ 85 billion from the current size of $ 36 billion. With a projected increase in per capita cons umption from 19 meters to 32 meters, the domestic market potential would be $45 billion. ? On the domestic front, the fast growing economy and even faster growing middle class with higher disposable income have the potential to drive per capita consumption level increases and stimulate an 8% volume growth and an 9% value growth. ? Nearly 60% of the exports would comprise garments. ? Over 35%of India’s exports would be from textiles. ? Over 12 million new jobs would be created- 5 million jobs through direct employment in textile industry and another 7 million jobs in allied sectors. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. India has all the key ingredients required to take advantage of the emerging opportunity. In segments like cotton textiles, India’s position is much stronger. The centre has initiated technology mission on cotton to improve productivity, Quality of cotton and to reduce cost of cultivation to make cotton cultivation remunera tive to farmers. A well-defined strategy will enable the textile industry to shift focus to value added products. The greatest value addition in the textile value chain s generated in the apparel segment. Apparel would therefore need to be the main thrust segment. The focus on value addition will also automatically ensure development and growth of upstream segments of the textile value chain. Processing is the weakest links in the entire textile value chain though it is a critical segment that determines the quality of the fabric or apparel. The government should create an enabling environment conductive to attracting large investments. It should focus and removing the system anomalies, develop infrastructure capabilities, develop port nfrastructure to handle large containerized vessels and continue to pursue reforms in the power sector at a faster pace to enable textile industry to get quality power at competitive tariffs visa vise competing countries like China and Pakistan†¦ Etc. In India, power cost is as high as 15% for spinning mills where as in neighboring competing countries it is around 7%. Unless government takes immediate measures to improve on this fronts textiles will suffer badly in years to come. The expansions are happening in keeping with the new projects coming up in weaving and processing. The spring 8CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. spinning capacity is likely to go up at least 1. 3 to 1. 4 millions spindies by next year. The cotton-spinning sector is also moving into value added yarns mercedised yarns, compact yarns, dyed yarns. The production of the value added yarns will go up to 50% of the total yarn production in the coming three to four years. There is no doubt that the textile industry is going to be a sunrise industry in post MFA (Multi Fibre Agreement) era. 9 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE READY-TO-WEAR REVOLUTIONTraditionally, Indian’s prefer custom made clothing and the concept of readymade is relatively recent one. the customized tailoring units were localized to the township or city that they were located in and catered exclusively to the domestic demand. Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. A growing share of younger consumerism the spending population, who are most open to converting to ready to wear, fueled the growth of the readymade garment industry in subsequent years.Increasing exposure to various media also provided an impetus in terms of greater access to fashion trends from outside the country. At the manufacturing end, improvements in the availability and quality of fabrics for apparel assisted in catering to the growing demand. 10 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE BRANDED WEAR MARKET The total sales of clothing wears thi s fiscal which would turn out to be about 30% of the total readymade market. The branded wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billionTRENDS IN THE READY TO WEAR MARKET The overall men’s wear market is growing at 6% in the premium segment. Total men’s wear consumption in 2003-2004 is likely to be around 1405 million pieces of which 845 million (61%) will be ready-mades and 551 million (39%) will be tailor-made. 11 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. INTRODUCTION TO MARKETING CONCEPT Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer in the process of distribution.Therefore marketing as a functional area of management is becoming increasingly important as compared to other fields. In management, all decisions in moder n business organization revolve around the marketing information. In modern business organization finance, personnel, production and R&D might be the door to success but marketing is the key with turns the lock. Consider any business decision, we find the critical input needed for this purpose in the marketing information. This information can be collected and utilized using marketing research techniques.MEANING AND DEFINITION OF MARKETING RESEARCH The term marketing research is a systematic gathering, recording and analyzing of data about problems connected with the market place i. e. , problems relating to the product, price, promotion and physical distribution of the marketing mix. Philip Kotler the marketing guru defines marketing research as â€Å"Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situations facing the company†. 12CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF MARKETING RESEARCH ? Marketing research is used in the formulation of all marketing plans, policies, programs and procedures. ? It is employed for evaluation of these plans, policies†¦ Etc when they are brought into practice. ? It is used in reducing and minimizing all marketing costs, particularly selling, advertising, promotion and distribution costs. ? Programs of marketing research incidentally provide insurance cover for the survival and growth of the business in a dynamic economy. Marketing management through research can bring about the sale of the right product, through right channels to the right customers at the right places, at the right prices by evolving right plans, polices, and programs with the help of the right personnel. ? The main objective of marketing research is to enable the manufacturers to make goods acceptable and saleable and to see that they reach the market more easily, quickly, cheaply and profitable with out sacrificing the c onsumer interest. 13 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.MARKETING RESEARCH PROCESS EFFECTIVE MARKETING RESEARCH INVOLVES FIVE STEPS: Defining the problem and research objectives. Developing the research plan. Collecting the information. Analyzing the information. Presenting the findings. MANAGEMENT’S USE OF MARKET RESEARCH Inspite of the rapid growth of marketing research, many companies still fail to use it efficiently. Several factors that stand in the way of its greater utilization are: ? A narrow conception of marketing research. ? Uneven caliber of market research. ? Late and occasional erroneous findings by marketing research. Intellectual differences. 14 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION Madura Garments established in 1988 as a part of Coats Viyella's (U. K) garment division. In December 1999, Indian Rayon and Industries Ltd. an Aditya Birla group company acquired Madura Garments. Madura Garments is one of the fastest growing branded apparel companies with a turnover of Rs. 395 crore at a blistering growth rate of over 30% per annum. Madura Garments is the undisputed leader in high quality readymade Menswear industry in South Asia. 15CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The chronological developments listed below weave its success story 1989: Louis Philippe launched – The first national up market men's shirt. 1990: Launch Of Van Heusen – It was positioned as international corporate wear. 1993: Allen Solly Launched – Introduced the Friday Dressing concept. 1996: Launch Of Peter England – Became the largest selling shirt brand in South Asia. 1998: San Frisco Launched -Launched as the Great Trousers that last. 2000: Trouser Town – The Retail Concept store was launched as the â€Å"Readymade Trouser Expert. 2000: Elements, casuals from the House of Peter England was launched. 2001: Planet Fashion s launched -Mega store for Menswear – housing all Madura brands. MISSION To continuously enhance leadership position in the branded ready-made apparel market by marketing brands that continuously provides the Best Value to consumers in terms of fashion, design, quality, availability & image. To continue to be South Asia's leading clothing company by sustaining world-class standards of quality, customer service and design. 16 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.VALUES Competitive Ability Quality Service & Value Taking Advantage of Change Committed People Clear Objectives Simple Organization Openness Responsibility/Empowerment Premium brands under MADURA GARMENTS Louis Philippe Van Heusen Allen Solly 17 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Madura Garments was the first to launch an International menswear brand label in South Asia when it launched Louis Philippe in 1989. Louis Philippe has the distinction of being t he first to introduce in India, a super premium segment in the readymade hirt industry. Louis Philippe's range of superbly crafted garments makes an exclusive fashion statement that is accepted as the Ultimate Status Symbol, recognized by the unique identifier, â€Å"The Upper Crest†. 18 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Van Heusen was introduced in 1990, a brand targeted at Corporate Executives. Very soon, it became the preferred corporate wear, redefining corporate attire through constant product innovations and collections. 19 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.The Allen Solly brand has been in existence since 1744 and is currently a trademark of William Hollins & Co. Ltd. , England. Through association with Friday Dressing in India, this International brand is today the symbol of a genre that has rescued business dressing from a dip in corporate starch. For the soul that questions corporate formality, the brand provides a well-dressed way out. 20 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY Incorporated in 1925, the Raymond Group is a Rs1400 crore plus conglomerate having businesses in Textiles, Readymade Garments, Engineering Files &Tools, Prophylactics and Toiletries. The group is the leader in textiles, apparel, & files & tools in India and enjoys a pronounced position in the international market. Raymond believes in Excellence, Quality and Leadership. Raymond Apparel Ltd. has three highly regarded menswear brands in its folio: Park Avenue, Parx & Manzoni. 21 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The most respected brand in the formal menswear category in India. A trendsetter ever since its launch, Park Avenue's innovations in design, styling, colours and fashion has always been the benchmark for other brands.Park Avenue is the only brand that provides complete wardrobe solutions for men. With its unique colle ction of suits, jackets and trousers, Park Avenue has successfully addressed the needs of the corporate czar. The Park Avenue product portfolio includes: Shirts ? Trousers ? Suits ? Jackets ? 22 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Park Avenue shirts cover the widest spectrum of colours, fabrics and designs made in 100% cotton as well as cotton blends. Park Avenue shirts comes in a range of solid shades in plain and twill weaves as well as checks and stripes in white- and colour-based designs.Classically designed shirts with regular collar, button down collar and cutaway collar options complete this very exquisite range. Sub-brand Park Avenue Platinum occupies the top position in upper-crust clothing. These are 100% cotton shirts in contemporary designs available in the latest and trendiest international pattern and styles. New collections under Park Avenue The Classic Dress Shirt Fine Tech Shirts Evening Wear shirts Leisurewear shirts 100% wrinkle fr ee shirts 23 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.A BRIEF HISTORY The company started business with export of readymade garments to Europe in the early '60s, which included mainly ties and shirts. For many decades, Zodiac has been synonymous with ties. The business of ties is a high fashion business and Zodiac has taken this to new highs in India and across the globe. In fact, one can say that in India Zodiac is generically associated with ties. Following Zodiac's huge success with ties, the company entered the arena of men's accessories with Cuff links, Belts, Wallets and Handkerchiefs.In 1973, Zodiac had a stand-alone exclusive shirt shop in Hotel Taj in Mumbai. The company then entered the domestic shirt segment in late '80s. Shirts and ties being the main areas of focus. In addition to the above products, Zodiac has today added quality trousers in its arsenal and with their new brand ZOD! Have opened up a whole new segment in the country- â€Å"Cl ub wear†. 24 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ZODIAC SHIRTS Zodiac is one of the largest shirt companies in the world and sells quality shirts to the best stores across the globe.Zodiac has been a quality manufacturer of fashion garments for the last 47 years and is considered to be one of the finest quality shirt makers. All shirts are made from the finest fabrics sourced worldwide to give quality, value for money products. Zodiac shirts offer quality at affordable prices ranging from Rs545 to Rs2,200. Zodiac has also being awarded the Most Admired Neckwear Brand Award of the year at the prestigious ‘Images Fashion Awards 2000†². Zodiac, is today, the largest selling shirts & tie brand at Shopper's Stop according to Brand Equity (The Economic Times) 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY The Arvind Mills Limited is the flagship company of Rs. 20 billion (US$ 550 million) of the Lalb hai Group. The Lalbhai Group, founded by three Lalbhai brothers-Kasturbhai, Narottambhai and Chimanbhai in 1908, has grown to become one of India's most diversified business houses, with a significant presence in the textiles, ready-to-wear, agrochemicals and telecom industries in India. Each company in the group, in its own way, pursues a single mission- to be the benchmark in its' industry.To achieve this, they have tied-up with a variety of companies†¦ all world leaders in their respective fields. Renovision and Technology have brought them to where they are today-one of the top ten manufacturers of Denim in the world, on their way to becoming global textile conglomerate. BRAND UNDER ARVIND MILLS 26 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION With a heritage spanning over 150 years, Arrow – the premium men’s wear brand has come to be recognised as the leader in men’s fashion. Having conquered the American mar ket, The Arrow Company, a division of Cluett Peabody & Co.Inc. , USA entered India in 1993. Since then, the brand has gained immense popularity in India and is the most sought after premium shirt for the savvy, fashion conscious Indian men. Arrow, brought to India by Arvind Brands, has been the voice of authority in formal dressing that understands the wardrobe requirements of its discerning male customers. Arrows offerings are aimed at working executives who believe in power dressing. The target customer for Arrow customers is an achiever in his respective field and wants only the best, be it a pen or the vehicle he drives.The brand has constantly worked on its product range and brought out collections that become synonymous with elegance and class. The Arrow wardrobe is available in four ranges: Americas Classic, Americas Premium, Americas Sport and Urban from Arrow. 27 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ARROW WARDROBE Premium- This range has garm ents that are made with 100% 2-ply cotton and undergoes ETI treatment for a wrinkle-free effect. 2-ply yarn is more durable, stronger and lasts longer. This means the shirt lasts longer and looks better.This label includes international designs, a muted colour palette, twotone fabrics and stylish collars. Classic- Arrow believes that cotton is the best fabric against ones skin as it is soft, breathable and 100% natural. As a result, Arrow has taken a policy decision that even the Classic range will offer the consumer only 100% cotton. Sportswear- This range is made of 100% cotton in sporty finishes, indigo knits, soft washes, fine fabrics and a sophisticated palette. Americas Sport range offers a series of khakis, indigos and peached fabrics. The range is supported by peached tussore trousers with fashionable styling.The range includes shirts, trousers, knits and jackets. Urban- Arrow’s urban collection is created for the man with an innate sense of style and fashion. The col lection is meant to be worn at social gatherings. It uses a cotton lycra blend and the shirts are tapered with a narrow fit and an international collar. Arrow offers wardrobe solutions and not just shirts. Through its various collections it caters to the different moments in a mans life office wear, After-office wear, weekends and social events. 28 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE STUDYThe second chapter is focused on details about how the research was conducted with information on the following aspects. ? Scope of the research ? Statement of the problem ? Objectives of the research ? Design of the research SCOPE OF THE RESEARCH The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore. The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. Impression of Branding ? Brand awareness ? Brand Loyalty ? Influencing Factors In Purchase decisions ? Advertisement effectiveness 29 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. STATEMENT OF THE PROBLEM The corporate community of today’s world has come to realize the power of branding and tapping changing consumer perception as a tool for substantial Competitive advantage over other similar companies operating in the industry and the most comprehensive concept of branding is building the companies as Brands.But in the case of ready-to-wear garments industry, Branding always has and will plan an key role and thus the research tries to confirm to the statement. This is the reason why the research is trying to answer the question, ? Whether branding plays a vital role in purchase of premium branded readymade formal shirts? ? Whether companies are providing the product with changing consumer perception and needs? 30 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF THE RESEARCH ? To study the consumer perceptions towards premium branded readymade formal shirts. Brand awareness. ? Impact of brand image. ? The factors influencing the purchase behaviour. ? The satisfaction levels of consumer of premium branded readymade shirts. ? To measure the impression of advertisement. ? To know expectations of consumers from premium brands. 31 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE RESEARCH The research was designed to achieve the above mentioned objectives and the following tools were used to collect the required data. ? ? ? ? Sampling method sampling frame Sample Size Data collection Methods SAMPLING METHODA sample is considered during a research when the size of the population is very large and a set is chosen to represent the whole population, this set is called a sample is a repres entative of the population under study. Similarly, a sample was chosen for the research and was chosen by a simple random sampling. SAMPLING FRAME The sample frame represents the groups of respondents that were contacted during the survey it also represents the profession of the respondents that were connected for data. SAMPLE SIZE The total sample size for the data collection for the research was 50 respondents. 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Data Collection Methods: The sources of data collection are: 1. Primary Data: Primary Data is the first hand information collected during the research. These are the original observations collected from the targeted segment of different methods. The Primary Data is collected through structured questionnaires and Direct Interview. 2. Secondary Data: The Secondary Data is collected through the materials given by the organization, books, journals, Business magazines and Internet.Tools for Data Collection: S tructured Questionnaires were the tools for data collection. The Questionnaire was neatly designed and constructed for the purpose inline with the objective of the study. 33 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 1 Table indicating the number of respondents with respect to their age group. Age Group (years) No. of Respondents Percentage (%) 18-25 25-35 35-45 > 45 Total 30 13 03 04 50 60 26 06 08 100 Graph No. 1 Graph indicating the number of respondents with respect to their age group.No. of Respondents 3 4 18-25 Years 25-35 Years 13 35-45 Years 30 >45 Years Inference: It can be inferred from the table and graph that 30 (60%) respondents are in the age group of 18-25 years, 13 (26%) respondents are in the age group of 25-35 years, 3 (6%) respondents are in the age group of 35-45 years, 4 (8%) respondents are in the age group of above 45 years. 34 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 2 Table indicating the gender of the respondents. Gender No. of Respondents Percentage (%) Male FemaleTotal 45 05 50 90 10 100 Graph No. 2 Graph indicating the Gender of the respondents. No of respondents 5 Male Female 45 Inference: It can be inferred from the table and graph that 45 (90%) of respondents are Male and 5 (10%) respondents are Female. 35 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with respect to their educational qualification. Educational Qualification No. of Respondents Percentage (%) S SL C PUC Under Graduate Graduate Post Graduate Total 00 00 17 25 8 50 00 00 34 50 16 100 Graph No. 3 Graph indicating the number of respondents with respect to their educational qualification. No of respondents 8 Post Graduate SSLC 25 PUC 17 Under Graduate UG 0 Graduate SSLC 0 0 Post Graduate 10 20 30 40 50 Inference: It can be inferred from the table and graph the educational qualification of the respondents. 17 (34%) resp ondents are Under-Graduates, 25 (50%) respondents are Graduates, 8 (16%) respondents are Post Graduates. 36 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 4Table indicating the number of respondents with respect to their Occupation. Occupation No. of Respondents Percentage (%) Self Employed Salaried Student Others Total 10 17 13 10 50 20 34 26 20 100 Graph No. 4 Graph indicating the number of respondents with respect to their occupation. No of respondents 10 10 Self Em ployed Salaried Student 13 17 Others Inference: It can be inferred from the table and graph with reference to their occupation. 10 (20%) respondents are Self-Employed, 17 (34%) respondents are salaried, 13 (26%) respondents are Students and 10 (20%) respondents are in other occupation. 7 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 5 Table indicating the number of respondents with respect to their Annual income. Annual income (Rs) No. of Respondents Per centage (%) < Rs50,000 Rs50,000-1,00,000 Rs1,00,000-3,00,000 >Rs3,00,000 Total 11 14 09 16 50 22 28 18 32 100 Graph No. 5 Graph indicating the number of respondents with respect to their Annual income. No. of Respondents 22% 32% Rs 3,00,000 Inference:It can be inferred from the table and graph with reference to their Annual Income, 11 (22%) respondents Income is Below Rs50,000 14 (28%) respondents income is between Rs50,000-1,00,000, 9 (18%) respondents income is Rs1,00,000-2,00,000, 16 (32%) respondents income is above Rs3,00,000. 38 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 6 Table indicating the different News Paper read by the respondents. News Paper No. of Respondents Percentage (%) Times Of India Deccan Herald Vijay Times Economic Times Others 39 21 19 13 16 78 42 38 26 32 Graph No. 6Graph indicating the different News Paper read by the respondents. No. of respondents 50 45 40 39 35 30 25 20 15 10 5 0 Times Of India Deccan Herald 21 Vijay T imes 19 13 16 Economic Times Others Inference: It can be inferred from the table and graph that, 39 (78%) respondents read Times Of India, 21 (42%) respondents read Deccan Herald, 19 (38%) read Vijay Times, 13 (26%) read Economic Times and 16 (32%) respondents read other News papers like Indian Express, Business Times†¦etc. 39 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 7 Table indicating the different Magazines read by the respondents.Magazines No. of Respondents Percentage (%) Business Today Business World India Today Sports Star Others 28 22 39 13 16 56 44 78 26 32 Graph No. 7 Graph indicating the different Magazines read by the respondents. No. of re sponde nts 50 45 40 35 30 28 25 20 15 10 5 0 Bus ine s s toda y 39 Bus ine s s W orld India Toda y 22 13 16 Sports Star Othe rs Inference: It can be inferred from the table and graph that, 28 (56%) respondents read Business Today, 22 (44%) read Business World, 39 (78%) read India Today, 13 (26 %) respondents read Sports Star and 16 (32%) read other Magazines such as Inside Cricket†¦etc. 0 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 8 Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 24 36 26 31 20 23 12 Percentage (%) 48 72 52 62 40 46 24 Graph No. 8 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. No. of respondents 50 45 40 35 30 25 24 20 15 10 5 0 Van Heusen Louis Phillipe 36Park Avenue 31 26 20 Allen Solly 23 12 Zodiac Arrow Others Inference: It can be inferred from the table and graph that, 24 (48%) respondents are aware of Van Heusen, 36(72%) respondents are aware of Louis Philippe, 26 (52%) are aware of Park Avenue, 31 (62%) respondents are aware of Allen Solly, 20 (40%) respondents are aware of Zodiac, 23 (46%) respondents are aware of Arrow and 12 (24%) respondents are aware of other brands like John Players, Dockers, Indigo Nation†¦etc. 41 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 9Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media . Media No. of Respondents Percentage (%) TV News Paper Magazines Hoardings Friends/Relatives Retail Outlet 36 32 22 14 23 12 72 64 44 28 46 24 Graph No. 9 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media. No. of respondents 50 45 40 35 36 30 25 20 15 10 5 0 TV News Paper 32 Magazines 23 22 14 Hoardings 12 Friends/Relatives Retail Outlet Inference:It can be inferred from the table and graph that, 36 (72%) respondents came to know the brands through TV, 32 (64%) respondents through News Papers, 22 (44%) respondents through Magazines, 14 (28%) respondent s through Hoarding, 23 (46%) respondents through word of mouth [Friends/Relatives] and 12 (24%) respondents through retail Outlets. 42 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 10 Table indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. Media No. of Respondents Percentage (%) TVNews Paper Magazines Hoardings Others Total 12 08 11 07 12 50 24 16 22 14 24 100 Graph No. 10 Graph indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. No. of respondents 24 24 TV News Paper Magazines 14 16 Hoardings Others 22 Inference: It can be inferred from the table and graph that, 12 (24%) respondents are impressed through TV ads. 8 (16%) respondents through News Papers, 11 (22%) respondents through Magazines, 7 (14%) respondents through Hoardings and 12 (24%) respondents are impressed by others like word of mouth†¦. Etc. 4 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 11 Table indicating the number of respondents with reference to the advertisement recalled by them of various brands. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 12 28 22 16 14 26 08 Percentage (%) 48 72 52 62 40 46 24 Graph No. 11 Graph indicating the number of respondents with reference to the advertisement recalled by them of various brands. No. of re sponde nts 50 45 40 35 30 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue 28 26 22 16 Allen Solly Zodia c 14 8 Arr owOthe rs Inference: It can be inferred from the table and graph that, 12 (24%) respondents recall the ads. of Van Heusen, 28 (56%) respondents of Louis Philippe, 22 (44%) respondents of Park Avenue, 16 (32%) respondents of Allen Solly, 14 (28%) respondents of Zodiac, 26 (52%) respondents of Arrow and 8 (16%) respondents recall the Ads. Of other brands like John Player s, Indigo Nation †¦etc. 44 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 12 Table indicating the number of respondents with reference to the appeal of advertisement of various brands. Appeal No. of Respondents Percentage (%)Brand Name Style Durability Comfort Others Total 21 06 08 12 03 50 42 12 16 24 06 100 Graph No. 12 Graph indicating the number of respondents with reference to the appeal of advertisement of various brands. No. of respondents 3 Brand Name 12 21 Style Durability Comfortness Others 8 6 Inference: It can be inferred from the table and graph that, 21 (42%) respondents feel the ads. are appealing to Brand Name, 6 (12%) of respondents as Style, 8 (16%) of respondents as Durability, 12 (24%) of respondents as Comfort, 3 (6%) of respondents as others. 45 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with reference to the extent of ads. played role in purcha se of Premium Branded Formal Shirts. Extent No. of Respondents Percentage (%) High Medium Low Total 22 24 04 50 44 48 08 100 Graph No. 13 Graph indicating the number of respondents with reference to the extent of ads. played role in purchase of Premium Branded Formal Shirts. No. of respondents 8 44 High Medium 48 Low Inference: It can be inferred from the table and graph that advertisement had played a high role in purchase for 22 (44%) respondents, Medium role for 24 (48%) respondents and less role for 4 (8%) respondents. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 14 Table indicating the number of respondents with reference to the Brands they purchased. Premium Brands No. of Respondents Percentage (%) Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others 12 14 06 13 08 16 14 24 28 12 26 16 32 28 Graph No. 14 Graph indicating the number of respondents with reference to the Brands they purchased. No. of re sponde nts 50 45 40 35 3 0 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue Allen Solly 14 16 13 6 8 14 Zodia c Arr ow Othe rs Inference:It can be inferred from the table and graph that 12 (24%) respondents purchased Van Heusen. 14 (28%) purchased Louis Philippe. 6 (12%) respondents had purchased Park Avenue. 13 (26%) respondents purchased Allen Solly. 8 (16%) respondents purchased Zodiac. 16 (32%) respondents purchased Arrow. 14 (28%) respondents purchased other brands. 47 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 15 Table indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. Factors No. of Respondents Percentage (%) Brand Name PriceQuality Style Colour Others 34 22 42 18 16 08 68 44 84 36 32 16 Graph No. 15 Graph indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. No. of re sponde nts 50 45 40 35 34 30 25 20 15 10 5 0 Br and Nam e 42 Pr ic e Qua lity 22 18 Style 16 Colour 8 Othe rs Inference: It can be inferred from the table and graph that factors influenced respondents while purchasing. 34 (68%) respondents influenced by Brand Name. 22 (44%) respondents influenced by Price. 42 (84%) respondents influenced by Quality. 18 (36%) respondents are influenced by Style. (12%) respondents are influenced by Colours and 8 (16%) respondents are influenced by other factors. 48 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 16 Table indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. Factors No. of Respondents Percentage (%) Brand Quality Durability Price Total 19 16 07 08 50 38 32 14 16 100 Graph No. 16 Graph indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. No. of re sponde nts

The Battle For The Cherokees Land essays

The Battle For The Cherokees Land essays (Rough Draft on History of Cherokee Indians) On August 23rd, 1838, the first of thirteen parties of Cherokee Indians began their forced march to the west, toward the land that was designated as Indian Territory. The forced removal of the Indians began as early as the first day the Pilgrims arrived in the New World. As the population of whites grew, so did the need for land; this began the removal of the Cherokees. There were as many people in favor of the removal of the Indians as those opposed. This paper will examine each side and present a discussion of the decisions made. Andrew Jackson became president of the United States in the year of 1829. His view was that the Native Americans should be removed from the land on which they lived to make room for the new white settlers. The Cherokees lifestyle before the first settlement arrived was one of peace. They were divided into three major groups: the Lower Towns, along the upper Savannah River in South Carolina, the Middle Towns along the Little Tennessee River and in western North Carolina, and the Overhill towns in eastern Tennessee and extreme western North Carolina (120, Chapter 6). Women were very active in helping with farm duties such as planting and gathering crops, while the men hunted and caught fish. The Cherokees built their towns around extended families and lands were passed down on the mothers side. There were no leaders, save for the older adults who led by example. The Cherokee women were allowed to voice their opinion in town matters. The Cherokees government was more advanced in democracy as this point in history than some European societies. This soon would change. Upon their arrival in the New Land, the Europeans brought with them the diseases of measles and smallpox; to which the Cherokee had no immunity. The European goods were things the Indians could trade for, such as fabrics, tools, firearms and alcohol. Unfortunately, in ...